Hello Trailblazers! Last week, I had the privilege of attending the “Salesforce Nagpur Ohana Gathering,” an inspiring event that united passionate professionals, innovative developers, and curious learners all under one roof. The energy in the room was electrifying, with a shared enthusiasm for collaboration, growth, and the future of Salesforce. This Meetup was more than […]
Posts Tagged ‘Artificial Intelligence’
How Data and Personalization are Shaping the Future of Travel
Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]
Effective AI Solutions Require A Strategy That Goes Below The Surface
Effective AI Solutions Start with a Comprehensive Strategy In the realm of generative artificial intelligence, the allure of “magical AI solutions” captures the attention of executives. However, as this infographic aptly illustrates, the visible success of AI is just the tip of the iceberg. Beneath the surface lies a comprehensive strategy that supports and sustains […]
Perficient Mentioned in a 2024 Gartner®️ Report
In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]
Health Insurer Trends to Watch at AHIP 2024
Health insurers from every corner of the country are set to assemble in Las Vegas for the 2024 AHIP conference—and here at Perficient, we’re excited to have two of our colleagues attending as well. At AHIP 2024, thought leaders will address some of the industry’s most pressing questions, and the conference will feature educational sessions, […]
Introducing Salesforce Einstein Copilot for AI
Do you struggle to optimize user experience and maximize productivity? If so, your team is spending valuable time on repetitive tasks like data entry, locating the right information, and follow-ups, limiting time for core functions and strategic initiatives. What if an AI assistant could streamline workflows and unlock hidden efficiencies? Enter Salesforce’s Einstein Copilot, a […]
Unveiling the Future: Key Trends Shaping Financial Services in 2024
2024 is shaping up as a transformative year for the financial services sector, marked by technological strides and innovative trends. Our industry experts helped to provide valuable insights that unveil a tapestry of trends reshaping the industry this year. Client Retention and Personalization at Scale Financial services institutions are increasingly recognizing the importance of understanding […]
Four Key Takeaways from TrailblazerDX
Last week, I attended TrailblazerDX in San Francisco, where the content was all about Salesforce Data Cloud and AI! There were over 300 sessions to attend, from technical talks to hands-on workshops where attendees could learn how to build copilots and how to use the latest Salesforce platform features directly from product managers, architects, and […]
Perficient Listed Among Sample Vendors in Forrester Tech Tide™: Retail AI And Automation, Q1 2024
How AI and Automation are Changing the Retail Game As the digital landscape continues to evolve, retailers are increasingly turning to AI and automation to gain a competitive edge. Forrester interviewed Perficient for its recent report The Forrester Tech Tide™: Retail AI And Automation, Q1 2024 , and listed Perficient among sample vendors for Digital Experience Optimization. According to […]
Unleashing Synergy: Why Salesforce Data Cloud is the Perfect Companion to Your Existing CDP
Leveraging Your CDP In today’s dynamic business landscape, harnessing the power of customer data is non-negotiable for success. Companies around the globe are increasingly turning to Customer Data Platforms (CDPs) to consolidate and manage their customer information effectively. While many organizations have already invested in a CDP, the addition of Salesforce Data Cloud can elevate […]
Trends and Disruptors Influencing the Communications, Media, and Technology Industry in 2024
Fueled by technological advancements including 5G, generative AI, and cloud computing, the communications, media, and technology (CMT) industry is poised for significant growth and disruption in 2024. Challenges like rapidly changing customer preferences and frequent M&A put CMT companies in a difficult spot – only the most agile and innovative will thrive. Our extensive experience […]
Salesforce – Understanding the Overlap of Data Cloud and AI
In the wild world of artificial intelligence (AI), your vision of how to marry up systems and capabilities can get murky, quick. In fall of 2023, Salesforce hosted their annual expo, Dreamforce. At Dreamforce 2023, it was all about Data + AI + CRM. The team relaunched its Data Cloud platform and ensured exciting, trusted […]