Posts Tagged ‘Adobe’

Last month, I had the honor of attending the annual HLTH 2019 conference. HLTH is a great gathering of minds, companies, and governments in one place rallying around healthcare as a whole. With more than 6,000 attendees, over 300 speakers, and 950+ CEOs and founders, it is an opportunity to talk about how to move […]

We are thrilled to announce that Perficient Digital has earned its Adobe Platinum partnership designation. Adobe recognizes Platinum partners as companies with specialized Adobe practices in multiple Adobe Experience Cloud solutions across geographic areas. The partnership further enables Perficient Digital to fully leverage the Adobe platform and help clients create end-to-end, integrated digital experiences. With […]

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

Your customer is as unique as your business. As such, curating unique content for each person and each of their preferred experiences can be a real struggle. This is especially true considering the potentially hundreds of digital assets you have to sift through. You need a content management system that is on the same level […]

Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]

Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]

Perficient Digital has been recognized by Adobe as the first Adobe Solution Partner globally to achieve the Marketo Engage Specialization (full press release). Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  “Being recognized by Adobe as the first partner […]

Adobe’s Marketo team has announced a free one-day online summit for marketing automation experts this September.  Marketo Marketing Nation Live will be a five-hour online event on September 18, 2019. Attendees can expect 2 inspirational keynotes and 15 in-depth breakout sessions from Marketo experts and customers. The full schedule has not been released yet.  Should […]

Magento Imagine is quickly approaching, bringing some of the biggest innovators in eCommerce to share their insights and best practices. Perficient Digital will be there at booth #311 discussing what’s next in order management and experience-driven commerce, and how our strong partnerships with Magento, Adobe, and Marketo make us the perfect partner to help organizations […]

Two years ago, twenty-four women gathered for breakfast during Adobe Summit 2017 to share their insights and discuss how they could support each other in a primarily male-dominated industry. Several of these women were in attendance last week, as we hosted our third annual Women in Digital breakfast at Adobe Summit 2019. The event has […]

It seems like dark mode is taking over everything from IDE’s, to various apps and services (including the new MacOs Mojave). Use Case The use case is pretty simple. In some dialogs, you have RTE’s and want to author text in white color. But that text becomes invisible against the default, white background of dialog […]