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Six Ways to Protect Yourself and Your Family on Data Privacy Day

This article was co-written by Iman Watson, senior solutions architect, and Kailey Hughes, lead development representative. As we mostly are working remotely these days, securing your space when you’re not in the safeguards of the office walls are critical. Perficient places a high value on data security and has several processes and tools in place […]

Asset Maintenance Philosophies to Conquer Everyday Life, a How-to

Maintenance. A word that does not inspire many people. It implies either an undesirable task or an unwanted cost. But, is maintenance really a bad thing? In this post, we’ll discuss some of Asset Maintenance Management philosophies and how they can positively impact your everyday life.

Showcasing the Perficient Culture One Trivia Question at a Time

Question: What is one of the best things about working at Perficient? Correct Answer: Our incredible culture and the people who live it! Company culture is all about the people who create it and live it every day. Examples of Perficient’s collaborative and engaging culture can be found across all offices, and our Chicago office […]

Female Teleworker Texting Using Laptop And Internet, Working Online. Freelancer Typing At Home Office, Workplace.

Visual Storytelling: Create Meaningful Gifs

Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]

Mark Traphagen and Eric Enge on Why Social Media Partnership Building Is Powerful

Why You Should Be Building Social Media Partnerships- Here’s Why #206

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments […]

Mark Traphagen and Eric Enge on Social Media Builds Your Brand SEO

Why Social Media Builds Your Brand SEO – Here’s Why #205

Can the way people talk about your brand online actually affects the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t […]

Mark Traphagen and Eric Enge on Why Social Media Creates Link Building Opportunities

Why Social Media Creates Link Building Opportunities – Here’s Why #204

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

Eric Enge

Why Social Media ROI CAN Be Measured – Here’s Why #190

Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. Don’t miss a single episode of […]

Why These 3 Social Media Strategies Will Boost Your SEO – Here’s Why #187

Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.  Don’t miss a single […]

Why Social Media Can Drive Sales – Here’s Why #184

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

Why You Need to Find the REAL Influencers – Here’s Why #180

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

Why The Future of Marketing Is Personal – Here’s Why #179

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

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