Strategy and Transformation

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

From the StyleLabs acquisition to JSS to awesome presentations and so much more, Diego delivers a wrap-up on Sitecore Symposium 2018. Read more to learn his 7 biggest takeaways from the show!

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content. Check out our recent […]

At OpenWorld 2018, Mark Hurd, CEO of Oracle, walked us through success in the cloud with a range of experts. Accelerating growth in the cloud may depend on political, economic and technology factors that companies need to consider as they upgrade to the cloud. Mark Hurd will discuss and lead conversations with geopolitical experts and […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Working as a paramedic, it is easy for your ego to grow to an unhealthy size. The job is one in which you […]

One challenge that many utility providers face is that most customers really only think of their provider when they’re starting or stopping utility service, paying bills, or dealing with an outage or other problem. To better engage customers and avoid slipping into the realm of commoditization, utility companies need to provide consistent value throughout every […]

Version control. Whether your marketing team is within an agency, small business, enterprise, or startup, keeping track of content versions is a struggle. And the struggle is real for everyone on the team. When multiple people touch content files, things can get ugly. Changes get lost or overwritten, the wrong versions get passed along from […]

Some really interesting discussion on the future for provider and payer portals and apps, from the perspective of Bobby Bouthillette from Fitbit Health Solutions, arose during this week’s Connected Health conference. Consumer demand for health and wellness options creates huge opportunity for consumer brands like Fitbit. They can bridge the gap between traditional healthcare players […]

I’ve been an Agile practitioner and evangelist for over 20+ years. That’s pretty much 2/3 of my career as a person that builds software. Over those years, I’ve seen mindsets change on Agile and what it should and shouldn’t be used for. In general, the ‘shouldn’t be used for’ list has gone down. A progression […]

Data lineage is the capture of the flow of data from the source through intermediary systems and data transformations to a final destination or consumer. Having good data lineage provides a means to confirm that data used by consumers is from trusted, authoritative sources with adequate controls in place to govern the hand-offs between systems. […]