Strategy and Transformation

In an age where technology is a major part of daily life, organizations (especially retailers) recognize the need to improve their digital presence to compete effectively in the marketplace. The catalog-driven approach of building out an online catalog for browsing products and placing orders is no longer enough to meet the needs of today’s demanding […]

Did you know Pepsi’s intranet name is “My PepsiCo?” Or that AT&T’s is “Access?” As a company grows, the employee base’s need to streamline communication, as well as share knowledge and consumer business information in a secure place, increases. Hence, the intranet: A single source or a destination where employees can login to connect and […]

With their ever-changing algorithms and search initiatives, staying ahead of Google’s SEO updates can seem like a nearly impossible feat. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s 2018 search algorithm updates and what they […]

We turned the page on another year and over the next few weeks, organizations and individuals everywhere will be communicating their strategic priorities, goals, and objectives for 2019. This year, I would like to challenge you to identify the one word that describes the success you desire for 2019.  Then, ensure that your strategic goals […]

If you’re reading this, chances are you’re a human being. You’re always human; 24 hours a day, 7 days a week, 365 days a year. This is an indisputable fact. So why don’t companies market to you in a human way? Marketing to people as customers and users can be effective, but remembering that people […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on […]

Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of […]

If you just finished part I of this blog post series and are ready for more, you’ve come to the right place! Keep reading for part II of my lessons learned from the second half of The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability, by Jessica Bowman. The Power of Buy-In […]

Testing an eCommerce website before it launches is an important part of ensuring its success. Standard quality assurance (QA) processes include requirements gathering, developing test plans, executing test plans, etc., but incorporating these five strategies into your testing approach can produce big positive quality impacts without a lot of extra time or effort. 1. Require […]

In virtually every kickoff meeting or design review I’ve ever attended, the words “Best Practice” get brought up at least once. At their core, best practices are supposed to be the accepted rules that we as designers reference to make sure our work is the best it can be. Like minimum code in construction, best […]

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

I kicked off this blog series by introducing the concept that data is really only valuable when it reaches the end users. There are a number of user types. For our purposes, I want to highlight on these five and focus on the first: The basic user The power user The data scientist The executive […]