Strategy and Transformation

Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]

Change management has long been a dark horse in the race for leaders looking to find the winning factors of organizational success. Putting people as a priority in organizations has been a concept that has found its way into the minds of many executives and leaders, but there is still a disconnect between what leaders […]

The world is random, and the future is unknown. We are continuously adapting to remain up-to-date and connected at all times through an omnichannel experience. Still, with the most advanced proactive measures, sometimes things happen. Think about this. A massive storm hits and power outages strike across an entire state. First responders are out in […]

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]

When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

Cloud platforms and applications that are built on these platforms are proliferating across all enterprises. The year 2019 will see a similar trend where cloud consumption is anticipated to grow significantly, driving new digital businesses. Cloud provides the fundamental Infrastructure as a Service (IaaS) layer for your applications. Scale, speed, security, and resiliency are some […]

Two of our leading subject-matter experts Christine Livingston, AI Center of Excellence Director and Chief AI Strategist, and Jim Hertzfeld, Digital Chief Strategist and principal of Perficient Digital’s Strategy & Innovation team, recently shared their expertise with eMarketer to weigh in on five best practices marketers and advertisers can follow for AI implementation and machine learning […]

Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]

Maintaining data is not a new challenge. It’s complex when you want to succeed in the market and want to get ahead of your competitors. The eCommerce market is expected to grow further in coming years, making data management a crucial factor. This post is a quick guide that will help you not just to […]