There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]
Strategy and Transformation
3 Change Management Strategies to Drive Digital Transformation
Digital transformation causes disruption because it holistically changes an organization. It changes the way people work, a company’s essence, and how it operates. Consequently, it sometimes even changes the culture. Change management’s role is to help along the entire journey. More business leaders realize that change management needs to be incorporated in everything a company […]
Cloud Trends in 2019: Businesses Embrace Cloud
The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Managing Principal, Michael Porter, and is part of a series on cloud trends with experts from within Perficient. Cloud usage today has gone from a step pursued by bleeding edge innovators to a normal part of everyday business. Indeed, many companies now follow […]
8 KPIs to Drive Your Digital Marketing Strategy in 2019
As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]
Utilities Companies Are Getting Smart
Our world thrives on power. Energy keeps our daily lives going. Whether its coal, gas or electricity, we always need power. Like He-Man said, “I have the power!” However, power isn’t unlimited and also requires great care from the companies providing it. Utilities companies are currently overhauling their systems to provide more efficient power systems […]
You Need to Publish High-Quality Content Frequently. Here’s Why.
Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]
Leverage Containers for Digital Transformation
Software containers are taking over. Is your organization ready for the transformation? Organizations are gravitating towards software containers as a way to package, distribute, and run their applications. The benefits of container technology such as Docker and Kubernetes include: SPEED – Containers are lightweight relative to virtual machines. New application instances can be launched more […]
Struggling with Salesforce Adoption? Here’s Why
Organizational Change Management (OCM) has a profound impact on the probability of staying on schedule and on budget, resulting in a higher benefit realization as well as greater ROI. The OCM advisory firm Prosci estimates that two-thirds of all enterprise-level projects fail to meet business objectives and ultimately bring little or no ROI due to […]
Quiz: Are you Ready for Personalization?
Thinking about putting together a personalization plan? Make sure to read this first!
The Importance of OCM to an Office 365 Implementation
In my preceding blog post, we discussed some examples of increasing success and managing disruption with change management. Today, we’ll discuss the significance of organizational change management (OCM) to an effective Microsoft Office 365 (O365) implementation. Consider the implications that change management can have on implementing a solution like O365. O365 is a cloud-based subscription […]
4 Ways to Get a Successful Start in Artificial Intelligence
Artificial intelligence (AI) is a hot topic. It’s everywhere, permeating culture well beyond the expected business settings. As a result, the increased visibility has created a general perception that AI is widely deployed and adopted today. But it’s actually not. Only four percent of CIOs have recently invested in or deployed artificial intelligence according to […]
Include User Needs Analysis in Your SEO. Here’s Why.
Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]