Digital Marketing

Marketo users have new features and functionality coming in Marketo Engage with the announcement of Marketo’s June ’19 release notes. Here is a summary of what’s new for the Marketing Nation®: Marketo Core Services Managing events in Marketo are about to get even better with new features like event registration caps, event goals, page redirects […]

In early May 2019, Google announced that Googlebot is now evergreen. What exactly does this mean for the search community? Check out our recent video from Eric Enge where he and Google’s Martin Splitt explain how the new evergreen Googlebot will affect search in areas such as rendering hash URLs, <div> tags, and infinite scroll. […]

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash […]

Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]

I’ll start this by saying imagination is easy, execution is difficult. Having worked with and observed Adobe Managed Services (AMS), it’s pretty clear that Adobe has a particular customer need in mind. Based on my experience, I’ve brainstormed a few recommendations for Adobe Managed Services that would help meet the needs of all customers. Adobe’s […]

SEO for imagery is becoming more important to marketers. But why? Check out our recent video from Eric Enge, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores Google’s inclination toward presenting more visual content. Visual SEO impacts rankings. Here’s why:  To learn more about Stone Temple, read […]

Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers? In this episode of the award-winning  Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings.  Don’t […]

Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics.   During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues […]

Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

As Digital Marketers we are bloated with options for tools and processes and have bloated backsides from sitting at desks all day long. Over the past 3 years I have lost and kept off 80 lbs and have led multiple end-to-end digital marketing transformations. I can safely say I’m a bit of an authority on […]

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]