Digital Marketing

Imagine that you’re online shopping, and you see a promotional ad for your favorite store. You click through to the website to take advantage of that deal, but, once on the site, you’re presented with additional offers. Suddenly you’re questioning what the best deal is and how you should move forward. It’s confusing – and […]

It now takes more than 20 touchpoints before a consumer is ready to make a purchase. That’s why it’s more important than ever to stay top of mind with your website visitors, and be visible throughout their purchase journey. One way to effectively do this is through retargeting. Website visitors who are retargeted with display […]

  Estimated arrival date: December 26. *Shopper exits browser* You may have the best online ad, featuring the best deal, coupled with a great on-site experience, but you’ve lost your holiday shopper with those five words and the reality that, as the holidays get closer, you just can’t deliver in time. Successful holiday digital marketing […]

Back in February, I made a post reviewing training resources that were available to new content authors. Since then, Sitecore has released 18 new courses for Marketers, Administrators, and Developers on their eLearning portal that cover a variety of topics on the platform. While I cannot speak to the developer and technical training, I was […]

This is the fourth post in a four-part series sharing real stories of success in marketing automation. Construction Specialties Came to us With a Question “What if we could help marketing and sales engage easier with customers in the buying cycle?” An outdated sales model was preventing the marketing and sales teams from seeing what […]

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. […]

We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]

Perficient Digital has been recognized by Adobe as the first Adobe Solution Partner globally to achieve the Marketo Engage Specialization (full press release). Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  “Being recognized by Adobe as the first partner […]

The world of SEO is full of misconceptions and myths. Anyone can claim they’re a search expert and publish any theory, and then call it the latest, greatest search (or SEO) technique. Chasing these wild ideas can be a major waste of time, or worse, harmful to your business. On August 8, 2019, Eric Enge (General […]

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. This is a common question Marketo users ask when creating programs inside Marketo Engage. Today I am going to […]