This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]
Digital Marketing
2019 Data on Featured Snippets and the Knowledge Graph
For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]
Why Personalization Can Unlock Customer Loyalty and Bottom-Line Results – Here’s Why #229
Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy. […]
What Google Says vs. What SEOs Believe: Eric Enge and Rand Fishkin Analyze Survey Results
A SparkToro survey of more than 1,500 digital marketers revealed a wide range of opinions and views on Google ranking factors and whether or not Google’s statements about them are true or provably false. On November 7, 2019, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Founder, SparkToro) presented a webinar, What Google Says vs. What SEOs […]
Are You Still Focusing on Low-Impact Marketing Metrics?
This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]
Early Thoughts on the Adobe Client Data Layer
Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]
4 Signs Data Accuracy Could Be Impacting Your Marketing Automation Platform
This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly? Data changes instantly and consistently, and if you don’t […]
Why You Need to Stop Writing Content Only for High-Volume Keywords – Here’s Why #228
SEO professionals always make sure that the websites they work on have created pages for all the high-volume keywords. But is it good enough? In this episode of the popular Here’s Why digital marketing video series, Eric explains why you need to stop writing content only for high-volume keywords. Don’t miss a single episode […]
Google BERT Update – Digital Marketing Quick Take
Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]
Join Us at SMX East 2019 in New York
SMX East, the largest East Coast gathering of SEO and SEM professionals, is happening in New York from November 12-14, 2019. We are pleased to announce that for the third year in a row Eric Enge, Digital Marketing General Manager at Perficient Digital and 2018 Drum US Search Awards Search Marketer of the Year, has […]
Rating the Smarts of the Personal Assistants – 2019 Edition
We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]
How Financial Services Companies Create Unique Buyer Experiences with Marketo Engage
Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]