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Digital Marketing - The Digital Essentials, Part 1
The Digital Essentials, Part 1

A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.

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SMX East, the largest East Coast gathering of SEO and SEM professionals, is happening in New York from November 12-14, 2019. We are pleased to announce that for the third year in a row Eric Enge, Digital Marketing General Manager at Perficient Digital and 2018 Drum US Search Awards Search Marketer of the Year, has been asked to present the Hardcore Technical SEO Tactics & Techniques workshop. Eric will also present at four conference sessions.
If you plan to attend SMX East, come meet us. We will have our marketing consultants on hand to help you determine how to drive more qualified organic traffic and increase conversions in 2019. Our broad range of digital marketing services includes SEO, content marketing, social media, paid search, conversion optimization, marketing automation, analytics, mobile, and more.
Hardcore Technical SEO Tactics & Techniques
Tuesday, November 12, 2019 from 8:30am – 5:00pm (all-day workshop, additional cost to attend)
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.
Advanced Tactics for A Mobile-First Indexing World
Wednesday, November 13th from 3:30-4:10 pm
Google is now using a mobile-first index that looks at your site’s pages through the lens of a mobile device. That means performance in search is now directly tied to how well optimized your mobile website is.
In this session, you’ll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You’ll also discover tactics and techniques for maximizing the effectiveness of your site’s AMP (accelerated mobile pages) content.
Conversational Search and The Impact of Voice on SEO
Wednesday, November 13th from 4:20 -5:00 pm
With millions of devices featuring Google Assistant or Amazon Alexa functionality in use, it’s clear that the future of SEO requires creating and optimizing content for devices that humans talk to.
This session covers the opportunities and challenges the conversational web presents, including:

  • The role featured snippets play in surfacing voice search results
  • Using variables such as location, long-tail keywords and reviews
  • Creating task-based and informational content
  • Identifying cost-effective ways to experiment and learn with conversational search
  • How to optimize your content and user experience for a future in which half of all queries are voice–driven

Future-Now Local Search: Assistants, Voice, Maps and More
Thursday, November 14th from 3:20-4:00 pm
While we don’t have flying cars (yet), we’re making incredible progress with personal assistants and mapping. For example, Google Assistant can now call a restaurant and make a dinner reservation for you. The new Apple Maps has built-in augmented reality and CarPlay options to better connect with customers on-the-go.
These nascent technologies will soon be commonplace in the local and multi-location search space. In this session, our experts will take a trip to the “future-now” and get a look at what you can start using today to help dominate your local search efforts.
How to Dominate in the Ever-Changing SERP Landscape
(Theater Presentation Sponsored by Perficient Digital)
Wednesday, November 13th from 5:20-5:35 pm
Search results continue to evolve. Google continues to test more and more features, and these features take up more and more space on the SERPs. This creates challenges… and opportunities. Come to this session to learn what the current SERP landscape looks like and strategies to gain an advantage for your business.
If you plan to go to SMX East, be sure to attend one of  Eric’s sessions and say hello!

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