A Perfect Pairing After more than 10 years as the premier accelerator on the market, we are excited to announce the addition of Episerver/Optimizely to our suite of platforms supported by our patented SCORE™ approach. SCORE is our unique enablement approach to CMS that represents all the principles on how to deliver CMS effectively. These […]
Digital Marketing
Guide: Trigger CCF messages from elements in Content Spots
Score’s CCF (Component Communication Framework) allows Content Authors to use rendering parameters to easily control how components communicate with each other. For example, we can set the Button component to fire a CCF message when it is clicked. But what if the button is inside a Content Spot? Can it still send and receive […]
HTML and SEO (Clickbait title: Is Semantic HTML…. DEAD?)
HTML has always been the skeleton of the web: fundamental to its function, usually hidden, missing in certain areas, and important not to break. This HTML and SEO guide is written focused semantic SEO and the technical alignment between HTML and content. Structured Data has been a hot topic issue in SEO this year (as […]
10 Demand Generation Mistakes to Avoid in 2020 [Interactive Guide]
Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]
Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233
Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]
HTML for Marketers || HTML Part 1
If you’ve looked at a page’s source (ctrl+u), opened up the inspector (ctrl+shift+I), or built a web page yourself, you’ve seen HTML in action. If so, this article is probably not for you – it’s more for marketers without this kind of technical background to get them up to speed on the rest of this […]
1st Party Adobe Launch with ACS AEM Commons
Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]
Quick Take: Google’s Change to Featured Snippets Matters to You
On January 22, 2020, Google announced a change to the search results as it relates to featured snippets – and site publishers are worried about it means for their traffic. Watch and listen as Eric Enge, Principal at Perficient Digital, talks about the change and why it’s a good thing for users. Resources Impact […]
Adding Marketo Forms in AEM Pages
Adobe’s acquisition of Marketo brings exciting opportunities to extend Adobe’s considerable marketing capabilities with a tightly integrated B2B and ABM solution. As a leading partner of both Adobe and Marketo, Perficient is leading the push to integrate these solutions. One of the main integration points between AEM and Marketo is via Marketo’s JavaScript forms. We built […]
A Lot of SEOs Get Content Wrong – Here’s Why #232
Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]
AEM as a Cloud Service Followup: Insights from Cedric Huesler
Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies helpful as we all learn more […]
Don’t Discount Plain Old Images in Your Visual Search Strategy
Here are some rough notes on a conversation that occurred among some really smart people on the Twitter account of my boss, Eric Enge. Eric posted an article of mine (Google at 20: A Shift from Text to Images), which sparked this discussion: Following the comments from Malte Landwehr and Cindy Krum, Aleyda Solis added, […]