Digital Marketing

In our ever-evolving world, technology continues to reshape the landscape of accessibility, particularly for individuals with auditory disabilities. The emergence of cutting-edge assistive technologies has significantly enhanced the quality of life for those with hearing impairments. In this blog post, we’ll dive into the realm of assistive technologies that are making communication, learning, and daily […]

Aria labels provide alternate text to adaptive technology tools such as screen readers.  This helps website visitors navigate the site more accurately.  One use case for aria-labels is on html anchor tags.  Sitecore does not a way to manage this text by default.  Follow along and I’ll show you how to modify the various link […]

In the past 12 months, Artificial Intelligence has gone from a future technology that has the potential to be revolutionary to a must have to remain competitive. From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet […]

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) […]

In a world that is becoming increasingly aware of the diverse needs of individuals, it’s important to shed light on an often-overlooked aspect of disabilities – psychological and psychiatric disabilities. These conditions, ranging from anxiety and depression to bipolar disorder and schizophrenia, can significantly impact an individual’s life. Fortunately, the intersection of technology and psychology […]

Seizure disabilities, characterized by sudden and involuntary disruptions of normal brain activity, present unique challenges for individuals and their families. However, in today’s world, assistive technologies and adaptive strategies are playing a transformative role in empowering those living with seizure disorders. In this blog post, we’ll delve into the categories, characteristics, and barriers associated with […]

In our diverse and ever-evolving world, it is essential that we deepen our understanding of the challenges faced by individuals living with mobility and body structure disabilities. These disabilities encompass a wide spectrum of conditions that can significantly impact a person’s ability to move, navigate their environment, and engage in daily activities. By exploring the […]

Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]

Communication is an essential aspect of human interaction, allowing us to express ourselves, share ideas, and connect with others. However, for individuals with speech disabilities, this fundamental ability may present challenges that affect various aspects of their lives. In this blog post, we will delve into the world of speech disabilities, exploring the different types, […]

Welcome to the fourth session of our blog series on disabilities, where we aim to shed light on various impairments and the challenges individuals face in their everyday lives. In this installment, we focus on Deaf-Blindness disabilities, exploring the categories, characteristics, and barriers encountered by those living with Deaf-Blindness impairments. What is Deaf-Blindness Disabilities Deaf-Blindness […]

“I hate Sitecore.” As a developer, I have heard that many times.  But it’s usually not true.  It was probably not organized, configured, or explained logically.  Or the dev team never took the time to see the post-launch care through the eyes of the non-dev team that was going to inherit this system. Sitecore is […]

Writing well is hard work. Writing well for digital audiences, with short attention spans and low patience, is that much harder. Harder still is writing well for a healthcare audience. Good writers who do well in other industries often struggle with healthcare. And that’s in part because of a lack of the right soft skills. […]