In today’s digital landscape, captivating visuals play a pivotal role in engaging online audiences. Adobe Experience Manager (AEM), a robust content management system, offers a wide array of powerful features to streamline content creation and delivery. Among these features, Smart Crop functionality is a valuable tool for optimizing and automating image cropping to fit various […]
Digital Marketing
Implementing Schema.org in the Custom Breadcrumb Rendering
As we have discussed about Schema.org in Sitecore and it’s benefits in my previous blog. We will be exploring the implementation of schema.org on components. In this blog, I am taking a scenario where I will be implementing Schema.org on the Custom Breadcrumb component in Sitecore. Prerequisites: Sitecore 9.1 and above SXA I am creating […]
AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]
Apple vs. Meta: The Illusion of Privacy
Apple vs. Meta: The Illusion of Privacy I recently saw the buzz around the new Threads app, Meta’s new text, video, and image-sharing app which gained millions of subscribers within a few hours of launch. The onboarding was so simple that… I started to mindlessly tap “Next” until… I noticed a weird step They say […]
Physician Blogs: How to Position Your Physicians as Thought-Leaders
When people need to find a doctor, most of them turn to the internet. That means your organization’s physicians must find ways to stand out in this hyper-connected, hyper-competitive marketplace. As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your […]
How to Implement Schema.org in Sitecore
In this blog, we will be discussing Schema.org, the role of schema.org in SEO, and how to implement Schema.org in Sitecore. What is Schema.org? Schema.org is a universal way to describe web pages with structured data. Search engines use this information to enrich the user experience on their search results and generate rich snippets. Structured […]
Unlocking the Power of Salesforce Data Cloud: Revolutionizing Healthcare
In today’s rapidly evolving healthcare landscape, data is the driving force behind informed decision-making and personalized patient care. However, the abundance of data scattered across various siloed systems can be overwhelming, making it challenging for healthcare providers to harness its full potential. This is where Salesforce Data Cloud steps in as a Customer Data Platform […]
Dreamforce Takeaways for Financial Services: Finance Top 5
Dreamforce 2023 is the largest and most anticipated Salesforce event of the year. It’s a place where Trailblazers from all over the world come together to learn, network, and be inspired. One of the key themes of this year’s conference was the future of finance. Salesforce CEO Marc Benioff and others talked about how AI […]
Assistive Technologies: Navigating Life with Digital Planner Apps for Cognitive Disabilities
Cognitive disabilities can pose significant challenges in managing daily routines and schedules, but the power of assistive technologies is making a remarkable difference. In this blog post, we’ll explore the role of digital planner apps in the lives of individuals with cognitive disabilities, showcasing how these tools empower them to regain control, stay organized, […]
Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement
Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]
Data-driven Advertising in a Privacy-First World: Exploring the Power of Google Enhanced Conversions
Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. It helps in improving the attribution process by giving more in-depth insights into how different conversion events contribute to the overall conversion value. With Enhanced Conversions, advertisers can capture and measure […]
Empowering All Learners: Interactive Learning Tools as Assistive Technology
Assistive technology has transformed the educational landscape by ensuring that individuals with disabilities have equal access to learning opportunities. Among the various forms of assistive technology, interactive learning tools stand out as versatile and powerful aids. These tools are designed to accommodate a wide range of learning styles and abilities, making education more inclusive and […]