Data + Intelligence

Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]

I have been listening to an audio book called “Cell” by author Robin Cook. This is a medical thriller about a doctor, George Wilson, whose life revolves around an innovation that is devastating and plays a critical role in his entire life and the people he loved. A large company creates a smartphone app that […]

Huh?? Say that again. Design thinking is a methodology that provides a solution-based approach to solving problems by using five stages: empathize, design, ideate, prototype, and test. So how does it apply to data? Applying Design Thinking to Data Solutions Engineering, arts, literature, music, and science have mastered the art of design thinking. Why not think […]

There is more access to free online content than ever before with things like free software and free education. Now, a new trend in digital transformations is emerging that offers free data. Let’s examine where we’re coming from and where we’re going with massively open online data (MOOD). First There Was Massive Open Online Software […]

Artificial intelligence (AI) is a hot topic. It’s everywhere, permeating culture well beyond the expected business settings. As a result, the increased visibility has created a general perception that AI is widely deployed and adopted today. But it’s actually not. Only four percent of CIOs have recently invested in or deployed artificial intelligence according to […]

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

The following blog comes from an interview with Perficient’s Azure Practice Director, Steve Holstad, and is part of a series on cloud trends with experts from within Perficient. Businesses have a lot of data. This isn’t news. However, the sheer amount of data that businesses have can even surprise them. This is because old models […]

We live in a fantastic era of automated cars, drones delivering packages, chatbots taking fast food orders, and a new generation of robots’ co-existence with humans referred to as the 4th industrial revolution. AI has become an integral part of every discussion that I am in with a CXO. It’s always on their top five […]

Governance forms the framework for information, content, and knowledge management to operate. Establishing clear, common, and consistent models in healthcare upon which to ground governance components provides a solid foundation executing the management activities that enforce these governance requirements. This ensures the consistency and relevancy of the information for the business – the ultimate goal […]

Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]

Oracle Cloud provides several big data services and deployment models. The big data service choices enable you to start at the cost and capability level suitable to your use case and gives you the flexibility to adapt your choices as your requirements change over time. Big Data Cloud Service and Big Data SQL Cloud Service […]