Data + Intelligence

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Managing Principal, Michael Porter, and is part of a series on cloud trends with experts from within Perficient. Cloud usage today has gone from a step pursued by bleeding edge innovators to a normal part of everyday business. Indeed, many companies now follow […]

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

People have higher expectations than ever when it comes to customer care. With the development of technology and communications, customers are now seeking immediate gratification. The average customer believes immediacy and accuracy to be two of the important traits of customer service. The method of interaction is also important for consumers, which gives businesses something […]

Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]

I have been listening to an audio book called “Cell” by author Robin Cook. This is a medical thriller about a doctor, George Wilson, whose life revolves around an innovation that is devastating and plays a critical role in his entire life and the people he loved. A large company creates a smartphone app that […]

Huh?? Say that again. Design thinking is a methodology that provides a solution-based approach to solving problems by using five stages: empathize, design, ideate, prototype, and test. So how does it apply to data? Applying Design Thinking to Data Solutions Engineering, arts, literature, music, and science have mastered the art of design thinking. Why not think […]

There is more access to free online content than ever before with things like free software and free education. Now, a new trend in digital transformations is emerging that offers free data. Let’s examine where we’re coming from and where we’re going with massively open online data (MOOD). First There Was Massive Open Online Software […]

Artificial intelligence (AI) is a hot topic. It’s everywhere, permeating culture well beyond the expected business settings. As a result, the increased visibility has created a general perception that AI is widely deployed and adopted today. But it’s actually not. Only four percent of CIOs have recently invested in or deployed artificial intelligence according to […]

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

The following blog comes from an interview with Perficient’s Azure Practice Director, Steve Holstad, and is part of a series on cloud trends with experts from within Perficient. Businesses have a lot of data. This isn’t news. However, the sheer amount of data that businesses have can even surprise them. This is because old models […]