“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]
Personalization
Hip On HIPAA: Pushing Back to Use Patient Data
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]
Why Commerce Should be the Key to Your Digital Transformation
The customer is your business’ number one priority because they are your main source of revenue and drive you to the next step in your success. Customer expectations are frequently changing and more customers are relying on digital processes for their commerce efforts due to their fluidity. Businesses must digitally transform to keep up with […]
Hacking Human Nature: Behavioral Economics and Sitecore Strategy
Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]
Hip On HIPAA: How Do We Deliver Better Front-End Experiences
The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]
POUR: Designing for Accessibility With Perceivability in Mind
Designing for accessibility is both a mindset and a design practice. Together, they strive to make various forms of technology accessible to people as much as possible by minimizing or eliminating barriers to information through our senses (hearing, vision, and touch). The ability to access digital content every day should not be difficult for anyone […]
Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns
Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]
Create More Accessible Web Design for Disability Using These 3 Scenarios
Web accessibility is important for people with disabilities, especially now due to the COVID-19 pandemic. People are doing more and more online, from ordering groceries, to medications, and even car shopping. In today’s world, it seems that anything can be ordered online, and for most people, it can. But for individuals with disabilities, it may […]
How Incorporating Motion Design on Websites Improves Overall Business
When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]
The Beauty of Simplicity: The Key to Accessible Web Design
In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]
A Process Integration Timeline of Accessibility Testing
All too often, accessibility does not cross the mind of designers or developers until it is too late in the process. Approaching accessibility as a final checkbox in the entire process of a webpage and website development will result in exurbanite defects and adversely affect the final product. Developers and designers must take on the […]
How Amazon Will Likely Influence Your B2B Marketplace Strategy
Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]