Personalization

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

All too often, accessibility does not cross the mind of designers or developers until it is too late in the process. Approaching accessibility as a final checkbox in the entire process of a webpage and website development will result in exurbanite defects and adversely affect the final product. Developers and designers must take on the […]

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. In fact, it is the opposite. Accessibility should be integrated into your overall design process from the very beginning. It’s important to focus on the benefits and advantages of “shifting left” and incorporating accessibility into the […]

It’s the first week of February, and more and more people are receiving the Covid-19 vaccine. I am feeling very hopeful. Before we get too far into the new year, I wanted to share three trends that industry experts expect to dominate 2021. We’re seeing them at Perficient as well. Personalization and The Age of […]

The Assumptions We Make About Disability What comes to mind when you’re thinking about what it means for a person to be disabled? Are they deaf? Is their mobility compromised in some way? What about their vision? It’s important to remember that senses and abilities like these aren’t only reserved for those with permanent disabilities. […]

With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]

Healthcare leaders have access to more healthcare data and technology than ever before allowing them to transform patient and member care. A one-size-fits-all-approach doesn’t work anymore and we’re being challenged to do more through personalized medicine. In season 1 episode 2 of the Intelligent Data Podcast, host Arvind Murali and his guest Juliet Silver, Perficient’s […]

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

Much has changed in the world of commerce this year due to the COVID-19 pandemic, and retailers have had to adapt quickly to circumstances and shift their business models to thrive, especially with their return processes. Customers can’t shop as they normally would, causing complications for customers who aren’t digitally-savvy with online tools, such as […]

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]