Customer Experience + Design

Perficient, a Salesforce Gold Partner and leading digital transformation consulting firm serving Global 2000 enterprises, is excited to announce it has received the 2016 Salesforce Partner Innovation Award in Healthcare and Life Sciences for its work with NextGen Healthcare. The Salesforce Partner Innovation Awards are given annually during Dreamforce to honor Salesforce’s consulting partner community […]

Pokémon Go is an example of a mobile app that is experiencing wild success. The global phenomenon, which is now estimated to generate over one million dollars in revenue every day, is making experts in all industries ask, “How can I achieve similar success?” Personally, I think the success of Pokémon Go can be attributed […]

MediaPost recently recognized Perficient Digital with an Online Marketing Media and Advertising (OMMA) Award for designing and developing the microsite for Carhartt’s Fall 2016 Lookbook. The microsite took home top honors in the Apparel/Fashion website category. A new spin on the typical one-size-fits-all media kit, the Carhartt microsite was designed to provide fashion reporters the content […]

Sam Jacobs, partner engagement manager, from our customer OpenX spoke about the self-service community that we helped them to roll out last October. They programmatically connect sellers of ad space and buyers of ad space in real-time. They are selective about who they let into their marketplace, they are ranked #1 in traffic quality, outranking […]

Many healthcare organizations have implemented telehealth pilots and programs under the premise of “if we build it they will come”. Unfortunately, patients are demonstrating that they will not engage without the correct onboarding infrastructure. This infrastructure is based off of two key elements or, shall we say, acts of this great play towards healthcare everywhere. […]

Robo-advising will likely never take over wealth management, but there are certain elements it could replace. For example, tax-loss harvesting and digital account opening can be streamlined through technology and automation. Any tasks that serve as barriers to receiving services should be accomplished by machine. Financial advisors should instead do more of what they do […]

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

How customers interact with their favorite brands has evolved over the past half-century. I know for me, the experience has been transformational in my lifetime alone. When I first started paying attention to branding and marketing at a young age, businesses who showed their phone numbers on their advertisements were savvy. Later on, that became […]

We were recently awarded two Best of Industry WebAwards from the Web Marketing Association for our development work for The Henry Ford and Veritas. TheHenryFord.org was named the Best Non-Profit Website and Veritas.com was recognized as the Best Information Services Website. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

Building unique and memorable customer experiences is important in today’s noisy world. As consumers have more choices than ever and more messages heading their direction, it’s important for brands to develop the appropriate platforms where suggestions, complaints, and conversations can occur naturally and easily. To help organizations understand what’s at stake, we’ve developed our most […]

The focus on omni-channel order management is growing because more eBusiness professionals see order management systems as the cornerstone to their omnichannel initiatives. Order management systems (OMS) have been around for years and have been heavily adopted by manufacturers (think B2B scenarios) to orchestrate complex order processing scenarios from the point of capture through the supply chain to the point of fulfillment. For […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]