Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
MediaPost recently recognized Perficient Digital with an Online Marketing Media and Advertising (OMMA) Award for designing and developing the microsite for Carhartt’s Fall 2016 Lookbook. The microsite took home top honors in the Apparel/Fashion website category.
A new spin on the typical one-size-fits-all media kit, the Carhartt microsite was designed to provide fashion reporters the content they needed to experience the very best of Carhartt products and tell the story of innovation behind each one. The site is mobile responsive and acts as a “toolkit” that allows every asset to be saved and shared on demand. Unique product attributes are showcased through beautiful full-screen video, product and lifestyle galleries, macro detail photography, animated GIFs, insider quotes, and plenty of information to help easily tell a tailored story. Of the work we did on the website, Carhartt said, “[It’s] the coolest microsite and marketing piece we’ve put out. You guys get us. Well done.”
“It was a work of joy to create this compelling experience for such a great brand as Carhartt,” said Steve Glauberman, general manager of Perficient Digital. “We are excited to be recognized for our work and for the positive impact our work is having for Carhartt.”
For more than a decade, the OMMA Awards have recognized agencies and advertisers that push the potential of digital advertising. Entries are judged based on innovation, creativity, and results, by MediaPost’s editorial team and OMMA Awards judges. For more information on the OMMA Awards, click here.
To read the full press release, click here.