Healthcare journey maps take time to build, require input from multiple groups, and may uncover uncomfortable findings of the patient journey in your health system. So why invest in creating them? Here’s why to build healthcare journey maps: 1. Discover pain points Healthcare journey maps uncover pain points in the healthcare consumer journey. You learn […]
Customer Experience
Helping Businesses Thrive with Order Management During a Pandemic
COVID-19 has taken businesses by surprise and impacted every single industry. However, we’ve seen that having an order management system (OMS) has given some companies a leg up in avoiding supply chain disruption and continuing to run smoothly during this crisis. Surviving the COVID Crisis and Overcoming Supply Chain Disruptions The most critical takeaway businesses […]
6 Reasons Why Perficient Is Growing in Fargo
Around here, we believe in big ideas and bigger horizons. Perficient is 3,500+ colleagues strong, and our company continues to grow at a rapid rate nationwide. Last week, that growth became clearer in one particular place: Fargo. Wait … Fargo? Yes, really. Fargo. In May, Perficient acquired Sundog Interactive, a Fargo-based marketing and technology firm […]
AB Testing Shared Content with SCORE Snippets
Haven’t you always wanted to be able to test the content that is engaged the most? Your main navigation, maybe? SCORE Snippets are not new but a recent enhancement makes them legen… wait for it, … dary!
Episerver Partner Connect Boston: A Recap
Episerver, a web content and digital experience platform, hosted a partner event bringing together Episerver colleagues and experts as well as industry leaders under one roof in Boston.
Driving Customer Loyalty With Sitecore Experience Commerce
Customer loyalty can be a huge factor in revenue growth. Driving loyalty through the commerce experience can lead to an additional 18% spend.
Georgia Marketing Summit: Recap and Takeaways
The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]
Client Management: A Day in the Life
Client Management is an essential role at Brainjocks, and one we take very seriously. Read Emily’s post to get a sneak peek into what it’s like to be a Delivery Manager and how she guides projects through every phase.
Sitecore Symposium Preview: Optimization Track
This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.
Macro Personalization – Meeting Your Customer’s Expectations
With SCORE’s streamlined user interface and the use of Atomic Design fundamentals, content teams are instantly more efficient – and personalization becomes that much more accessible.
Sitecore Special: An Updated Email Experience
Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.
Trust Issues: How to Build Consumer Confidence Online
The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]