Customer Experience

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]

Your users are diverse and so is the way they choose to consume media – video being one of the main ones. Video melds both sight and sound, but many users, especially those with disabilities, can have a difficult time understanding the content the video presents if options to assist them, such as transcripts or […]

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]

A big challenge that hospitals and health systems face revolves around patients being discharged, then re-admitted in short order after they arrive home. This is problematic for a few reasons. Most obviously, patient health and wellness are always a top priority for hospitals and health systems, so when a patient is discharged and they have […]

We’re excited to announce that the work for our client, a private nonprofit, won a silver award at the 2020 Horizon Interactive Award competition. This competition recognizes the best websites, videos, online advertising, print media, and mobile applications from around the world. The competition’s panel of judges includes diverse industry professionals with multimedia, graphic design, marketing, and advertising backgrounds.   Awarding Some of the Best Work  We […]

Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]

Does your website have the proper contrast ratio? The contrast ratio is the property of a web display and the ratio of the luminance of the brightest shade to the darkest shade that the system produces. A high contrast ratio is desired, and having the proper contrast ratio for all users, including those with disabilities, […]

Keyboards and screen readers are both useful and robust forms of technology used to navigate webpages and apps, giving web users the capability to navigate digital experiences and interact with content that would otherwise be inaccessible to them. Keyboard and Screen Readers – Not All Users Are the Same It’s often assumed that web users […]

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]

Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]