Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]
Customer Experience
Why Color Contrast is a Top Priority in Accessible Design
Does your website have the proper contrast ratio? The contrast ratio is the property of a web display and the ratio of the luminance of the brightest shade to the darkest shade that the system produces. A high contrast ratio is desired, and having the proper contrast ratio for all users, including those with disabilities, […]
The Importance of Interacting with the Web by Keyboard or Screen Reader
Keyboards and screen readers are both useful and robust forms of technology used to navigate webpages and apps, giving web users the capability to navigate digital experiences and interact with content that would otherwise be inaccessible to them. Keyboard and Screen Readers – Not All Users Are the Same It’s often assumed that web users […]
The Powerful Link Between Accessibility, SEO, and Google
It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]
The Importance of PIM in Digital Commerce
Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]
inRiver’s AI Improves Product Content Performance, Supports Digital Shelf, and Drives Sales
Once again inRiver is changing the product information management (PIM) platform landscape! Known for having one of the best user interfaces (UI), inRiver PIM helps product managers and merchandisers to enrich product data so that they can sell more products effectively via multiple channels. What’s New with inRiver? The short answer to this is “a […]
The Journey to Seamless, Consistent Virtual Health Experiences [On-Demand Webinar]
The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]
The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model
In Part 1, and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]
Introducing Digitally Accessible Experiences: Why it Matters and How to Create Them, a Guide
Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]
Healthcare Client Gets Major Commerce Upgrade
Cardinal Health, a major healthcare services client, needed help upgrading from HCL Commerce V7 to V9 to serve its Medical Solutions Segment which is responsible for the sale and distribution of medical products to hospitals and other healthcare providers. The need to upgrade before loss of support of the current, older version was imperative, and […]
Enabling Multilingual Support with SXA
Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]
Introducing Our Partnership with Kibo Commerce
We’re excited to announce our partnership with Kibo Commerce, a collaborative solution offering customers sell-side commerce, a personalization suite, order management (OM) and supply chain optimization, and AI-driven point of sale, all in one Unified Commerce Platform application. The modernized API nature of the platform allows for integration with any customer relationship management system (CRM), […]