Customer Experience

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

As South by Southwest (SXSW) convenes on Austin, Texas, Perficient Director, Lead Commerce Strategist and Austin resident, Justin Racine, shared his perspectives in an article on CMSWire. Racine shares his personal journey with public speaking and how sometimes, fear gets the best of us, but that we all can overcome that fear. With SXSW convening […]

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

On the link bellow you will find a list of websites ready and designed to enhance automation testing skills and to practice with different technologies.   Automation Testing_ Demo websites to practice or test your skills

In our first blog in this series, Blockchain: The Secret Sauce to Supply Chain Visibility, we covered why visibility is so crucial in the supply chain for all parties and gave examples of firms using distributed ledgers to help improve customer service, reduce inventory costs, provide proactive status updates, and help mitigate risk. Per our […]

Lean UX and UI are inspired by the Lean Startup methodology and focus on using quick, iterative design cycles to validate design decisions and make improvements based on user feedback. In the Lean UX process, designers work closely with stakeholders, developers, and users to rapidly prototype and test design ideas. The goal is to validate […]

Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]

Figma is a popular cloud-based, vector graphics editor and design platform used for interface design, prototyping, and collaboration. It was founded in 2012 and has since become one of the leading design tools in the industry. One of the standout features of Figma is its collaborative nature. Multiple designers and team members can work on […]