News

Between the Friday lunches, table tennis tournaments, golf outings, collaborative work environment, and so much more, our Atlanta-based colleagues have become both a close-knit community and a wonderful place to work. Perficient is a Top Workplace in Atlanta This week, The Atlanta Journal-Constitution recognized what our Atlanta colleagues already know and named Perficient as one […]

The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

Walmart’s iconic slogan, “Save Money. Live Better,” is taking on a whole new meaning. The retail conglomerate now offers health services to individuals in select markets. The new store feature is called “Walmart Health.” Save Money, Live Better Walmart Health is offering quality medical care at low prices, with no insurance required. The care services […]

Right before a new project kickoff, our client pulled me aside and said, “Don’t call it a transformation, that will just freak everyone out and we won’t get anything done.” Of course, the work IS a transformation initiative, but I understand her desire to reframe the effort to focus on the foundation for success rather […]

Security Incident Management Incident Management can be defined as “effectively managing unexpected disruptive events with the objective of minimizing impacts and restoring normal operations” (1). For security-related incidents involves all of the steps prior, during, and subsequent to an information security incident.  This may have consequences far beyond the restoration of normal service.  For example, […]

Since Adobe has acquired Marketo and Magento, our team has been working to further enhance our depth in each. This work has been recognized by Adobe with designations as the first partner globally to achieve a Marketo specialization; and, we have also recently gained our Magento Commerce specialization. With these and four other specializations under […]

For business leaders wanting to prepare their companies for the future, look no further than Modern Business Experience next month. From visionary keynotes, conference sessions, and theater sessions, to demos and networking receptions with an estimated 8,000 colleagues there’s something for everyone! Perficient is proud to be a silver sponsor of Modern Business Experience, which […]

Previously, I discussed how artificial intelligence (AI) can assist financial services firms. This blog highlights the benefits of AI strengthening cybersecurity and boosting profitability. AI for Strengthening Cybersecurity Another important horizontal use of AI technology relates to cybersecurity. Given the complexity of the disjointed set of security tools typically deployed in an enterprise, and the […]

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

At the start of 2020, MuleSoft elevated Perficient to Premier Partner status within the MuleSoft partner network. We are excited to announce our partnership elevation and continue growing our relationship on both ends with a trusted leader in digital experience and business optimization. MuleSoft Anypoint Platform is the only product connectivity platform for designing, developing, […]

In a digital-driven world, many organizations strive to build a digital workplace. While no single platform or technology makes up the digital workplace, modern intranet plays a huge role. A digital workplace is focused on the user as the center of the experience. It facilitates communication, collaboration, and productivity and allows users to work more […]