Headless Commerce: An Innovative Strategy for E-commerce Success In the highly competitive e-commerce landscape, businesses are constantly striving to deliver exceptional digital experiences to their customers. One innovative strategy that is rapidly gaining traction is headless commerce. By decoupling the front-end presentation layer from the back-end commerce logic, headless commerce enables organizations to operate with […]
Retail
Maximize Growth with Optimizely Tools: A Strategic Approach
In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]
IBM Sterling Next Generation Store Engagement: Revolutionizing Retail Experiences
In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]
Achieving Success with Your E-commerce Upgrade or Replatform
Achieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […]
The Importance of Product Content in Retail
Is your product content directly affecting your sales? In my experience (and I have a lot of shopping experience), yes! When a consumer can’t go look at the product in the store, they must rely on what’s on the screen in front of them, and, if I’m being honest, as a consumer I’m often disappointed. […]
What Your Brand Can Bring to Experiential Retail
In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]
Why Understanding Your Customer is the Key to Business Success
I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]
Promethium Subsidiary Receives First FINRA-Approved Digital Asset Custodianship
Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]
Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce
Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]
Three Ways Retailers Can Use AR and VR to Boost Post-Sale Customer Experience
Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]
With Unified Commerce, Customers Are No Longer Just Numbers at Home Depot
Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]
Reduce Returns and Improve the Buyer Journey with AI Technology for Retail
Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]