TikTok – a Chinese social media platform where users can watch and create short video content – has cornered social media over the last few years with an estimated 834 million monthly users worldwide in 2023 and more growth expected in the coming years. With that in mind, TikTok now has plans to launch a […]
Industries
Healthcare Meets Digital Technology
Wild tribes join with age-old enemies to fight the night king and his zombie legions. Nomadic hordes swarm across the sea with their dragon queen to enter the fray. Kings in the North set aside family squabbles to defend their fortress in a moment of peril. Is this a model for healthcare transformation through digital […]
A Pediatric Experience Success Story: Opening a New Digital Front Door
While entering a new and highly competitive pediatric market, our client needed to offer an excellent digital experience. The health system partnered with Perficient to build a frictionless and guided experience that patients and families both need and expect. Providing a Truly Patient-centered Experience First, we identified site KPIs, developed target personas, built a digital […]
Keeping the Lights On with Generative AI for Utilities
Decision-making is best done by humans, but generative AI can quickly and accurately present the right data and reports we need to make those decisions. The rise of generative artificial intelligence has led to the potential for end-to-end improvements in the utilities industry. With this boundless resource now more accessible to utilities companies, it is […]
Here’s How OEMs Should Adapt to the Latest Trends
OEMs are sitting at a critical moment in automotive history – they will either take part in the greatest transformation ever or get left behind. Adoption will look different for every organization, but all will need to address the major trends driven by consumer preferences, technology, data, and climate concerns. Overall, the most transformational trends […]
People of Perficient: Meet Kaushal Shah, Lead Business Consultant
Our consultants bring decades of deep industry and technical experience to help our client’s build strategies for an evolving market and solve complex technical challenges. I recently connected with Kaushal Shah, lead business consultant at Perficient to discuss his 20+ years of experience in IT quality, validation, and regulations management. Thanks for joining me today, Kaushal. I’d love to kick […]
Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry
Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. It provides a single view of the customer across all channels, enabling businesses to deliver real-time personalized experiences. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve […]
No more checks, please. Your business needs a digital payments strategy.
The digital payments landscape has undergone a significant progression, evolving from a luxury reserved for large enterprises to a necessity for businesses of all sizes. Businesses seek to optimize their operational efficiency as part of their digital transformation. In today’s business environment, physical checks present several challenges that hinder operational efficiency, including time-consuming processing, high […]
Top Industry Trends Ranked by Retail Leaders and Experts
Creating unified customer experiences across all touchpoints and channels is a common goal among retailers, and organizations often talk about being customer-centric and driving towards a personalized, consistent experience. Despite these priorities, many can’t deliver. At our Retail Innovation Conference and Expo workshop “What Should I Do Now Vs. Next: How to Prioritize Your Unified […]
Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer
As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]
How Can Regional Insurance Carriers Harness the Power of AI?
In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]
3 Digital Experience Tips UK Healthcare Leaders Need to Know
Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]