Industries

In a world of convenient, fast, and reliable products and services, utilities companies are pressured to meet digital-first demands. Despite the desire to meet these demands, legacy systems have been causing them to miss the mark on customer expectations. Further, utilities companies are expected to shift from commodity providers to sustainable and trusted energy value […]

By 2030, the last of the 73 million baby boomers will cross the threshold into Medicare eligibility. Many of us have a somewhat dated view of the 65-plus population, but these folks aren’t your grandma’s grandma. Boomers may have grown up in an analog-world, but they have been steadily riding the technology wave ever since. […]

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

What is Generative AI? Generative Artificial Intelligence, or generative AI, is a categorical or descriptive term ascribed to algorithms using machine learning to create or “generate” new content. Generative AI ingests data and understands guidelines incredibly well. Therefore, businesses across industries are optimistic about the many ways it can help save them money and create […]

One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come […]

Writing well is hard work. Writing well for digital audiences, with short attention spans and low patience, is that much harder. Harder still is writing well for a healthcare audience. Good writers who do well in other industries often struggle with healthcare. And that’s in part because of a lack of the right soft skills. […]

The Community Reinvestment Act (CRA) is a federal law in the US that promotes the interest of financial service firms to serve their communities’ credit needs, including low- and moderate-income neighborhoods. Federal banking agencies use the bank’s contribution metrics as a parameter when they apply for mergers, acquisitions, and new branch openings. CRA remains essential […]

TikTok – a Chinese social media platform where users can watch and create short video content – has cornered social media over the last few years with an estimated 834 million monthly users worldwide in 2023 and more growth expected in the coming years. With that in mind, TikTok now has plans to launch a […]

Wild tribes join with age-old enemies to fight the night king and his zombie legions. Nomadic hordes swarm across the sea with their dragon queen to enter the fray. Kings in the North set aside family squabbles to defend their fortress in a moment of peril. Is this a model for healthcare transformation through digital […]

While entering a new and highly competitive pediatric market, our client needed to offer an excellent digital experience. The health system partnered with Perficient to build a frictionless and guided experience that patients and families both need and expect. Providing a Truly Patient-centered Experience First, we identified site KPIs, developed target personas, built a digital […]

Decision-making is best done by humans, but generative AI can quickly and accurately present the right data and reports we need to make those decisions. The rise of generative artificial intelligence has led to the potential for end-to-end improvements in the utilities industry. With this boundless resource now more accessible to utilities companies, it is […]

OEMs are sitting at a critical moment in automotive history – they will either take part in the greatest transformation ever or get left behind. Adoption will look different for every organization, but all will need to address the major trends driven by consumer preferences, technology, data, and climate concerns. Overall, the most transformational trends […]