Healthcare

Over the past five years, SEO has become an increasingly more important channel for acquiring new customers. The advent of COVID-19 has only accelerated that trend, as people spend more and more time online. That impacts all types of healthcare companies, including providers, insurers, device manufacturers, and pharmaceutical companies. In this post, we’ll discuss some […]

Healthcare journey maps take time to build, require input from multiple groups, and may uncover uncomfortable findings of the patient journey in your health system. So why invest in creating them? Here’s why to build healthcare journey maps: 1. Discover pain points Healthcare journey maps uncover pain points in the healthcare consumer journey. You learn […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]

When the COVID-19 pandemic struck, the reality quickly became apparent that many healthcare organizations were ill-equipped to fight the COVID-19 battle. Healthcare has been stretched to new limits in inpatient volume, equipment shortages, and the sheer number of calls, emails, and inquiries coming from the patients/members, media, and government. So what has helped healthcare clients […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]

B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]

As many who follow Perficient know, we recently completed our largest acquisition to date with bringing PSL on board.  Our healthcare practice is excited for a number of reasons that I want to explore but it boils down to quality offshore development. We think it makes a lot of sense for Healthcare Organizations (HCO) to […]

Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]

It should be no surprise to hear that Healthcare Organizations (HCO’s) of all kinds are moving to the cloud.  I see most of our provider and payor clients, making significant investments. Some of the platforms they use were evaluated in The Forrester Wave™: Enterprise Health Clouds, Q3 2019, a taste of which can be found […]

If you could turn back time, before COVID-19, what would you do differently? How would you ready your health system? Or what do you wish that you’d known or put into place? Come join us for an exclusive virtual event for healthcare providers, featuring top industry experts from Salesforce, Perficient and The Chartis Group, on […]

COVID-19 appears certain to be a long-term challenge, with successive, overlapping waves of surge and retreat. Healthcare providers and payors remain immersed in the pandemic. Deaths and hospital admissions are well above normal levels, requiring emergency response measures to manage and care for thousands of patients. Many questions, nuanced by geographic and demographic considerations remain: […]

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]