Healthcare

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

Businesses need to frequently develop new technology products and applications to stay competitive in continuously changing markets with evolving customer expectations. While relying on in-house development capabilities is ideal for some organizations, it is not always feasible. In the report, Now Tech: Modern Application Development Services, Q1 2022, Forrester states that, “Software is at the […]

Senthilkumar Shanmugam uses his 20+ years of application development and enhancement experience to lead in a variety of areas at Perficient. We recently connected to discuss how he serves our healthcare clients. I also discovered what he values most about the team he leads. Thank you for joining me, Senthilkumar. I’d love to learn more […]

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

The past 2 years have seen a dramatic shift from nurses leaving bedside and venturing to other areas of employment, leaving hospitals with a critical nursing shortage.  COVID-19 has placed “the last straw in the camel’s back” for many nurses as they are exhausted and pondering their future.  They might stay in a nursing role, […]

Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]

What do the Chief Information Officer (CIO), Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO) need from each other in order to deliver on transformative business outcomes and customer success? Certainly not more short-term fixes. Instead, they need three things: A cross-functional partnership Shared longer-term business and IT roadmaps Nimble architecture  “Just 36% of […]

Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]

Our healthcare practice brings deep industry insights to projects within the payer, provider, and healthcare solutions space. So it makes sense that the team’s cumulative knowledge would include experts who’ve worked in the same halls as the clients we support. Take, for instance, solutions architect Melinda Schmidt. We caught up recently, and she shared what […]

IBM is selling their AI for healthcare, known as Watson Health, to Francisco Partners for an estimated $1 billion. Watson Health is an artificial intelligence system created by IBM. The system is designed to work with healthcare providers and pharmaceutical companies to help improve the efficacy of treatments and reduce healthcare costs. Francisco Partners has […]