Healthcare

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

Writing well is hard work. Writing well for digital audiences, with short attention spans and low patience, is that much harder. Harder still is writing well for a healthcare audience. Good writers who do well in other industries often struggle with healthcare. And that’s in part because of a lack of the right soft skills. […]

Wild tribes join with age-old enemies to fight the night king and his zombie legions. Nomadic hordes swarm across the sea with their dragon queen to enter the fray. Kings in the North set aside family squabbles to defend their fortress in a moment of peril. Is this a model for healthcare transformation through digital […]

While entering a new and highly competitive pediatric market, our client needed to offer an excellent digital experience. The health system partnered with Perficient to build a frictionless and guided experience that patients and families both need and expect. Providing a Truly Patient-centered Experience First, we identified site KPIs, developed target personas, built a digital […]

Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]

In the post-pandemic environment, consumers are expecting a more personalized experience. The pandemic exposed long-term, unresolved health disparities, triggering self-reflection across industries (especially in healthcare) to make diversity, equity, and inclusion a priority. Our client wanted to take a proactive approach to ensure that marginalized groups were being reached adequately and equitably by its virtual […]

“I just don’t know how to talk to these Generation-Zers.” I’ve heard this sort of sentiment from many healthcare clients. It’s come up more often in the last few years, as members of Generation Z (Gen Z) are engaging more with healthcare providers in the aftermath of the COVID-19 pandemic. My colleague Marlana Voerster has […]

In today’s digital era, it’s crucial for businesses to collaborate with a commerce solution provider capable of revolutionizing B2B and B2C digital omnichannel experiences. To stand out and deliver innovative commerce experiences to consumers, businesses require a comprehensive range of expertise and resources. The Commerce Services Landscape, Q3 2023 Report Every industry is unique and […]

Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we […]

On a gloomy Tuesday morning, when the city is slowly recovering from previous night’s monsoon rains, bunch of Perficient employees marched amongst the city traffic and reached office just to attend the wonderful yoga session organized before working on their deliverables for the day.Yes, its International Day of Yoga – June 21st 2023 and the […]

A blockchain-based data model for health insurance could potentially help to improve the efficiency and security of the health insurance industry. It could be used to securely store and manage healthcare data and claims information. In such a model, each participant in the network, such as a patient, healthcare provider, or insurance company, would have […]

Recently, Coveo hosted a webinar discussing the importance of HIPAA compliance in the digital world. Perficient’s very own Michael Porter shed light on key considerations and challenges organizations face when protecting sensitive patient information. In today’s digital era, healthcare organizations strive to provide exceptional digital experiences while ensuring the security and privacy of patient information. […]