Consumer Goods

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]

The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]

Our Consumer Markets team recently launched a series on how digital transformation principles apply specifically for retailers – especially retailers who feel that their digital transformations are complete, or worse yet, not needed. In the first of five posts, Jim Hertzfeld, Perficient Practice Director, Consumer Markets, wrote about why now is the time for retailers […]

It has been 15 years since the introduction of eCommerce and mobile shopping is well underway with mainstream consumers. With fast changing behaviors and high demands of consumers, retailers are utilizing technology to help satisfy their customers, however, they are still trying to figure out how to best use technology while providing a superior customer […]

It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”.   During the session I was reflecting on all […]

In addition to the iPhone 6, iPhone 6 Plus and Apple Watch unveiled this afternoon, Apple also announced Apple Pay, the long-awaited mobile payments platform, creating quite a buzz in the payments and financial services industry. Apple has taken a leap of faith jumping head-first into contactless payments, biometrics, wearables and tokenization with the new iPhone 6 and […]

It is a tumultuous time for the healthcare industry, and health plans are not immune to the disruption. The Affordable Care Act has raised a new level of consumer awareness about the purchase of healthcare and the competitive health plan environment. Battles for market share drive the need to understand member demographics and behaviors in […]

When Gartner recently asked chief exectuives to identify their five-year technology investment priorities. They rated their top three as the following: Business analytics E-commerce Customer experience  I was a bit surprised to see e-commerce ranked second, but not at all surprised to see it show up in the top ten answers. The New, More Empowered Consumer We […]

Here in the U.S. we take privacy seriously and often go to great lengths to avoid asking customers for personal information. It appears that global consumers are more open to sharing personal information about themselves than maybe what everyone assumes. Sandy Carter recently posted on her blog Social Media to Social Business about an interesting study  IBM recently […]

Huge congrats to Perficient client Disney Consumer Products on their 2013 Web Award for Outstanding Achievement in Web Development for Best Intranet Website.  The Web Marketing Association‘s annual WebAward competition has been setting the standard of excellence for website development since 1997. Independent expert judges from around the world review sites in 96 industries. The […]

In our Perficient Perspectives series, my colleague Matt McGillen recently spoke about the consumerization of IT and the enterprise impact of BYOD. Matt explored the critical role that communication now plays, especially with diverse working locations and devices and the rise of Social Business focused solutions. From the Perspective, which you can read here Matt […]