As look at the state of hybrid cloud technology and retail experiences, I reflect on how my buying habits have changed throughout the years. In the past, I would go into a store with the intention of gaining information from a salesperson and make my decision from there. These days, I tend to enter the store […]
Consumer Goods
NRF 2016: IBM – What’s next in retail?
With all the devices and data, processes and people that exist, will all of these components become so intertwined that the digital world and physical world will become one? To what extent will engagement and analytical insights drive change throughout the value chain and in stores? Wil retailers be required to move beyond traditional legacy […]
Join Perficient at NRF 2016: Retail’s BIG Show
This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]
Digital marketing done right in the age of the consumer at OOW15
Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]
#DF15: Hi-Tech and Hi-Touch Retail with George Zimmer
Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]
Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1
The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]
How Retailers Can Take Charge of Their Digital Transformations
Our Consumer Markets team recently launched a series on how digital transformation principles apply specifically for retailers – especially retailers who feel that their digital transformations are complete, or worse yet, not needed. In the first of five posts, Jim Hertzfeld, Perficient Practice Director, Consumer Markets, wrote about why now is the time for retailers […]
How is Digital Disruption affecting the Retail Industry?
It has been 15 years since the introduction of eCommerce and mobile shopping is well underway with mainstream consumers. With fast changing behaviors and high demands of consumers, retailers are utilizing technology to help satisfy their customers, however, they are still trying to figure out how to best use technology while providing a superior customer […]
Wooing the Connected consumer ….@IBMInterConnect 2015
It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”. During the session I was reflecting on all […]
Apple Aims to Transform Consumers’ Financial Lives
In addition to the iPhone 6, iPhone 6 Plus and Apple Watch unveiled this afternoon, Apple also announced Apple Pay, the long-awaited mobile payments platform, creating quite a buzz in the payments and financial services industry. Apple has taken a leap of faith jumping head-first into contactless payments, biometrics, wearables and tokenization with the new iPhone 6 and […]
Connect with Consumers as People, Not Numbers
It is a tumultuous time for the healthcare industry, and health plans are not immune to the disruption. The Affordable Care Act has raised a new level of consumer awareness about the purchase of healthcare and the competitive health plan environment. Battles for market share drive the need to understand member demographics and behaviors in […]
The Empowered Consumer Drives 2014 E-commerce Tech Priorities
When Gartner recently asked chief exectuives to identify their five-year technology investment priorities. They rated their top three as the following: Business analytics E-commerce Customer experience I was a bit surprised to see e-commerce ranked second, but not at all surprised to see it show up in the top ten answers. The New, More Empowered Consumer We […]