Functions

Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]

As we’re slowly climbing out of the pandemic, the insurance industry has a fresh opportunity to begin to reinvent itself to align with the changing values of society and leverage the power of data and technology to do more than just deliver innovations in products, underwriting, and operational efficiencies. Carriers can reorient the foundational principles […]

BWG recently hosted a panel discussion with Perficient, Adobe, and IBM regarding business outcomes related to supply chain modernization. The significant increase and focus on eCommerce coupled with the recent news of the Adobe Commerce and IBM Sterling Order Management partnership brought these teams together to focus on supply chain modernization and prioritization. In the […]

When we speak about commerce, specifically ecommerce, we typically think about a situation where a customer needs a product. They navigate to Google or their favorite site to find this product, add it to their cart, and checkout. While this is the traditional model for ecommerce, there’s another side of digital commerce that doesn’t get much […]

Have you visited your local Starbucks recently, anticipating the delightful first sip of your favorite coffee or tea only for the barista to tell you they can’t make it due to supply shortages? Or, maybe you’ve been in the market for a new car, but every dealer you’ve spoken with says you’d have to place […]

We’re excited to present 5 Questions to Ask when Evaluating a Drop Ship Vendor, a white paper written in collaboration with our partner, Fluent Commerce and Perficient’s Directors of Commerce, Devanshu Sood, and Steve Gatto. Sood provided a key piece of advice to organizations looking to incorporate a DSV into their strategy, “The first step […]

Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]

We’re excited to announce that inRiver named us its North American Partner of the Year for 2020 at PIMpoint Digital on Thursday, October 7, 2021. This is an incredible recognition of our team and the hard work and collaboration they contribute each day. Our Relationship with inRiver Prior to this award, we were named inRiver’s […]

Optimizely is a leading digital experience commerce platform with more out-of-the-box B2B commerce capabilities for providing customization based on clients’ specific needs. During the integration of Optimizely B2B Commerce for one of our clients, we ran into a scenario where there was a need to extend the Optimizely B2B Commerce admin console. Optimizely has a […]

Experience-driven commerce delivers personalized customer experiences from order capture to order fulfillment using insights from real-time shopping behaviors. Leveraging automation and personalization to create easy buyer experiences can drastically increase ROI. BWG Connect, Perficient, IBM and Adobe invite you to participate in an engaging roundtable discussion, Enhancing the Commerce Experience: From Order Capture to Order […]

BWG recently conducted a survey of 55 executive management and professional supply chain businesses, and, together with Perficient and IBM, have published findings in the report Supply Chain Modernization During the Pandemic and Beyond. The findings analyze how the global supply chain has drastically changed over the last year and a half because of Covid-19. […]

To meet customer demands, top brands must have a consumer-centric supply chain strategy in place. Having an effective supply chain is vital because consumers want their orders shipped as soon as possible at the cheapest cost. With the right technology and partner in place, establishing an effective supply chain is easy and will guarantee B2C […]