Perficient Author

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.

In Part One: Building Your Team, we learned how to create the right ABM team. Now it’s time to take your newly aligned team and ease into the ABM depths. But before diving into creating a program and tracking down your accounts it’s important to take a step back. What is the point of your […]

Business users are bringing their consumer purchasing power with them to the office. They expect instantaneous results. Designers need to find a balance between meeting this expectation and creating an interface that isn’t cluttered.

When asked to explain ABM I often find myself gravitating towards one word: efficiency. Think of the last time you watched a professional athlete – zero wasted movement or effort. Each motion rehearsed to be as efficient and effective as possible. Doesn’t it make sense that our marketing and sales efforts should be the same? […]

One of the best ways to determine what you should be doing to deliver an outstanding customer experience is to leverage the voice of the customer, or VoC. VoC is a term used to describe the process of gathering and acting upon feedback from your customers.

Too many websites fail to engage their target market users, resulting in abandoned carts and low click-through rates, not to mention wasted user experience (UX), user interface design(UI), and creative time and effort.

There are over two million blog posts published daily. You read that right – two million. Every. Single. Day. So of course, that makes everyone (us included) ask, “who in the world needs another blog?” What could we possibly have to say that hasn’t already been said? What do we have to add to an already crowded conversation landscape?

Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources – and that can be costly without the right automation […]

Meet your soon-to-be new best friend, healthcare marketers: your website’s chatbot. Surprised? You shouldn’t be. Chatbots are software widgets that can have natural conversations with humans. Building on recent breakthroughs in artificial intelligence, they’re coming on fast and may be commonplace sooner than we all imagine. If they live up to their promise, your hospital’s […]

You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a […]

Imagine you’re at a dinner party. You don’t want to hear a sales pitch — you want to be entertained by others and socialize. The same goes for people on social media – that’s why it’s “social.” Healthcare stories should focus not on what you want to share, but on what your audience wants to […]