Overview Opal is Optimizely’s AI assistant designed to accelerate and enhance the entire marketing workflow. Integrated natively across OptimizelyOne, Opal helps teams ideate, plan, generate, manage, and optimize content more intelligently and efficiently. This post outlines key features, current capabilities, upcoming enhancements, and how Opal fits into the broader AI-powered content lifecycle. Opal leverages advanced […]
Kristina Mitrovic
Kristina is a Web Analyst and Business Consultant at Perficient with over a decade of experience in the IT industry. She specializes in Sitecore, AEM, and Optimizely solutions, helping organizations align technology with business goals. With an MSc in Electrical Engineering and Computer Science and an MBA, she brings a unique blend of technical expertise, strategic insight, and creative thinking to every project. Kristina actively explores the fusion of AI, DXP, and business transformation. Her published work focuses on the practical application of AI in content strategy, data quality, and ethical innovation, while also advocating for cybersecurity and responsible AI implementation. A creative at heart, she leverages her artistic mindset to solve complex problems and inspire innovation. Outside of her professional role, she paints, exhibits her artwork internationally, enjoys archery, playing piano, hiking, traveling, and spending time with her family.
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Blogs from this Author
What are the Main Benefits of Using Generative AI for Data Cleansing
6 Benefits of Using GenAI for Data Cleansing One of the clear strengths of generative AI is data cleansing, where data management processes are immensely more accurate, efficient, and scalable. Here are the main advantages: 1. Improved Accuracy and Consistency Generative AI can simplify identifying and resolving errors in data sets (duplicate records, missing values, […]
Generative AI in Data and Quality Assurance (QA): Transforming Processes
Generative AI (Gen AI) transforms how organizations interact with data and develop high-quality software. GenAI is a game changer in multiple industries, automating processes, increasing accuracy, and providing predictive insights. Here, we concentrate on its uses in data management, effects on efficiency, innovation, and cost savings. GenAI in Data Management Gen AI revolutionizes the data […]
AI in Sitecore: Transforming Digital Experiences
AI transforms how businesses create, maintain, and provide engaging content in Sitecore. Embedding AI, Sitecore allows developers, marketers, and IT professionals to improve workflows, enhance customer interaction, and fine-tune digital strategies. Let’s explore how AI is shaping Sitecore and what it means for businesses. Key AI Features in Sitecore From Content Hub to XM Cloud, […]
Ethics in AI Implementation: Balancing Innovation and Responsibility
AI is revolutionizing our daily lives, reshaping how we work, communicate, and make decisions. From diagnostic tools in healthcare to algorithmic decision-making in finance and law enforcement, AI’s potential is undeniable. Yet, the speed of adoption often outpaces ethical foresight. Unchecked, these systems can reinforce inequality, propagate surveillance, and erode trust. Building ethical AI isn’t […]
Local Docker Environment Setup with Sitecore 10.3 and SXA
We as developers/consultants set up our local Sitecore instances for our project developments, some are simple and easy, and some are complex and take time as you may come across errors. Now, as Sitecore is moving towards headless and containerized solutions, the way how to get local development instances up and running has changed from […]
Headless CMS Solutions to Consider
If the benefits of headless CMS were convincing enough in the previous blog post that you decided to give, headless architecture a try, your next step is to find a good CMS platform. Below are some great options to get you started. Let’s examine them: Sitecore – a fully functional CMS platform Sitecore is an industry-leading CMS combined with […]
Headless CMS and When to Use it
For every company that tends to move forward with its customer experience and to form a successful content strategy, content management is one of the foremost imperative forms. You are probably already familiar with traditional content management systems (CMS) such as Joomla and WordPress. But how is headless software different? A headless CMS is an […]