Jessica Karasek

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

Planning. We do it in so many aspects of our lives. And while it may seem like a simple concept, it’s often the difference between a successful platform transition and one filled with potholes. Perficient Digital recently published the guide Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager (AEM). The guide […]

The holiday season and the looming new year have many of us trying to get our personal priorities in order. But priorities are also essential when strategizing how to improve your digital experience. When it comes to designing, building and implementing top-notch customer experiences it’s vital to have your priorities in order. A great deal […]

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Digital marketing has completely redefined how businesses reach their audience, and this is no less true for the healthcare industry. In their most recent #AdobeChat, Adobe discussed “Digital Marking in Healthcare” with special guest Daniel Klco of Perficient Digital. Here are some highlights from the discussion. How has digital transformed the healthcare landscape? The general […]

As the volume of digital commerce increases, it becomes more and more critical to create and deliver excellent digital customer experiences. Consumers are changing the way they shop, which forces businesses to evaluate their digital storefronts. Cyber Monday recently brought record-breaking online sales totaling $6.59 billion, highlighting consumers’ shifting habits. Gone are the days when […]