Brad Beumer – Director, Microsoft Dynamics 365

My last post focused on knowing your audience and the importance of tailoring marketing messages to them. In this post I will focus on best practices for utilizing Dynamics 365 Marketing to leverage personalize SMS campaigns, promote relevant events, and optimize campaigns in real time. Unlock the Power of Personalized SMS For as advanced as […]

My last post focused on optimizing email campaigns with Microsoft Dynamics 365 Marketing. In this post I will focus leveraging Microsoft Dynamics 365 Marketing to know your audience and communicate to them personally. Know Your Audience Today’s consumers expect a more personalized experience with your organization. 74% of marketers agree that targeted messages and personalization […]

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

Improving consumer engagement is top goal for most enterprises today. Yet, it is not an easy task. From juggling the demands of traditional consumer outreach and marketing to exploring ways to educate consumers about your organization, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to […]

Our previous post highlighted the challenges healthcare marketers are facing today. In this post we will highlight how Microsoft Dynamics 365 for Marketing can help healthcare marketers manage the basics of email marketing campaigns. How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? Does it inspire you with confidence when […]

Healthcare marketers today have a lot on their plates. From juggling the demands of traditional community outreach and marketing to exploring ways to educate health consumers about the services your organization provides, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to know them and offer […]

Any good contact center manager will tell you bringing together all the key cloud contact center components at a level that can scale for the largest enterprise, while maintaining the economic benefits for a scrappy startup is one of the biggest challenges they face. That is why we are very excited to announce the release […]

Is your customer service technology finding new ways to delight or annoy your customers? Obviously you implement new technologies to engage and better serve your customers so that they remain loyal to you. However, the disintegrated nature by which many enterprises implement new digital touchpoints tends to irritate their customers more often than not. Inevitably, […]

The difference between winning and losing sales opportunities often depends on a sales rep’s ability to build strong relationships. High-performing sales teams seem to inherently know how to seek out and develop the key relationships they need to win, but they sometimes struggle to do this consistently. Several roadblocks can prevent building strong, deal-winning relationships: […]

Low user adoption is often cited as a top reason why CRM projects are failing. This isn’t anything new; low user adoption has been referenced as a top reason why CRM projects fail for over a decade. In response to this, CRM vendors have added in new features such as gamification, visualizations, and adoption dashboards […]