Adobe Perspectives on Adobe Digital Marketing Platform Technologies

Why Content Filters Don’t Work in Your AEM Maven Project

Recently, I started to create a new project using Archetype. I specified filters to exclude some content in the filter.xml. I found out that my content filters wouldn’t work during the build process with Maven. There are cases where filter.xml is ignored by Maven during a build, and once the content is in the package, excluded content […]

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How to Incorporate Front End Builds into OSGi Bundles

The Sling Content Loader allows for creating OSGi bundles which contain content loaded into the Sling Repository. This works well for static content but doesn’t work so well for dynamic content. This includes when using modern Front End development tools to compile and minify Sass / JS, especially when integrating with the Maven build process. Among the challenges are:   Invoking the […]

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Adobe Experience Manager on Microsoft Azure: Better Together

Microsoft and Adobe announced their partnership last fall, and as a leading partner to both, we’ve been hard at work understanding how this alliance will benefit our customers. Rolling out key platform combinations in phases, Adobe and Microsoft are calling their alignment “the perfect partnership for even better experiences,” noting that Adobe Experience Manager running […]

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Gear up for AEM Rockstar 2018 at Adobe Summit

One of the most highly anticipated sessions at Adobe Summit 2018 is AEM Rockstar. In 2017, the inaugural contest and session drew a packed ballroom, with each of the five finalists presenting their favorite Adobe Experience Manager (AEM) tip or trick. The best part? The “Shark Tank” element, as the winner is chosen right then and […]

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3 Solutions For Success With Globalized Content Strategy

  Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several-fold when it must be reproduced across multiple regions and languages.   Most organizations take one of two approaches to supporting multi-lingual content.   Translate Everything Decentralized Translations   To understand what’s […]

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Build: The Next Step in Re-Platforming to Adobe Experience Manager

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

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Is the AEM Architect Exam Difficult?

Recently, I had the opportunity to take the Adobe Experience Manager (AEM) architect exam, and I didn’t have high hopes that I would pass. However, I still tried my luck, passed, and walked away with a few insights to share. In addition to the resources that I found, the years of experience and practice are ultimately what helped […]

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Improve Your Transition to AEM with Proper Planning

Planning. We do it in so many aspects of our lives. And while it may seem like a simple concept, it’s often the difference between a successful platform transition and one filled with potholes. Perficient Digital recently published the guide Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager (AEM). The guide […]

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Know Your Priorities Before Moving To AEM

The holiday season and the looming new year have many of us trying to get our personal priorities in order. But priorities are also essential when strategizing how to improve your digital experience. When it comes to designing, building and implementing top-notch customer experiences it’s vital to have your priorities in order. A great deal […]

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Overcoming the Frustrations of Bidding Automation with AMO

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

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