Adobe | Perspectives on Adobe Digital Marketing Platform Technologies

Adobe Perspectives on Adobe Digital Marketing Platform Technologies

Take the Quiz: What is My Content Production Approach?

What is My Content Production Approach? Building a content production approach is critical to a successful implementation of Adobe Experience Manager. By carefully considering the business needs, goals and objectives, you can start with a content production approach that will enable your team to successfully leverage Adobe Experience Manager to create a pipeline of relevant, […]

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Architecting a Taxonomy for Articles in AEM

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]

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The Impact of Adobe’s Magento Acquisition on the Commerce Market

Adobe’s acquisition of Magento is sure to send shock waves through the commerce industry.  Why?  It acknowledges and validates recent investments by many of the leading commerce platform providers toward improving their business user tooling to manage the user experience for their commerce storefronts.  Efforts have focused on enhancing the site capabilities for business users […]

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Two Become One: Magento, an Adobe Company

Less than a month after Adobe announced that they entered into an agreement to acquire Magento Commerce, the acquisition is complete. With the deal finalized, Adobe is moving quickly to integrate the Magento Commerce Cloud into the Adobe Experience Cloud. A new approach In the past, creating a positive customer experience meant stitching together solutions […]

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Understanding Adobe’s New Commerce Integration Framework (CIF)

Adobe recently announced a new release of their Commerce Integration Framework (CIF) with a fresh new architecture and design that dramatically changes Adobe’s ability to integrate with commerce applications.  Adobe I/O powers the framework and is Adobe’s new serverless offering that they are planning to release together with CIF in the third quarter this year.  […]

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AEM Development Quick Tip: Component Unique ID

Often times, you need a unique ID for the AEM component. You either need to trigger custom action with JS or make a backend server side call. A hard-coded field ID is not unique if the component is dragged and dropped multiple times in the page. This post will give you a quick tip to […]

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Adobe + Magento: A Win for Them, Our Clients, and User Experience

Adobe recently announced its plans to acquire Magento Commerce. This is sure to cause a major disruption in the commerce marketplace, as these companies position themselves to steal momentum and market share from some of the primary players – both enterprise and mid-market level. The joining of these two powerhouse platforms means Adobe and Magento […]

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Mastering AEM Dispatcher Part 6: Managing Redirects Made Even Easier!

In my previous post, Mastering AEM Dispatcher Part 5: Managing Redirects Like a Master, I introduced an easy way to maintain lists of redirects in AEM. After using the tool for awhile, the team suggested some improvements to make it easier to maintain redirect maps, especially when maintaining an existing list of redirects. Most users […]

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3 Gotchas in Migrating from Felix SCR to OSGi R6 Annotations

If you are on or considering upgrading to AEM 6.3+ and not already migrating to the OSGi R6 DS annotations, you need to start! These annotations are the officially supported method of defining OSGi Services, Components and Configurations and should be used on any new AEM development. Getting older codebases upgraded, however can be a […]

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Data: Common Theme from Adobe Summit 2018

It’s been a month and a half since Adobe Summit 2018, but the sessions, keynotes, and conversations with customers are still very much fresh in our minds. Adobe Summit is a great learning conference for digital marketers, with seven tracks and more than 250 sessions this year. Whether you are building campaigns, managing advertising or […]

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