Adobe – Perspectives on Adobe Digital Marketing Platform Technologies

Adobe Perspectives on Adobe Digital Marketing Platform Technologies

A First Time For Everything: Attending the 2018 Adobe Summit

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]

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Unify Content and Commerce to Accelerate Digital Transformation

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

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Women in Digital panel at Adobe Summit 2018

Women in Digital Panelists Share Powerful Advice at Adobe Summit

Our second annual Women in Digital breakfast kicked off Adobe Summit 2018 with a celebration of the achievements of influential women leaders in the digital space. The inspiring event connected peers who are blazing a path toward an equal future where all women feel empowered, inspired, and educated — by each other. “We were excited […]

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LeslieJones

Adobe Summit 2018 Sneaks: My Top Three

Adobe Summit has a wildly popular session called Sneaks hosted by Steve Hammond, senior director of strategy and innovation for Adobe. At this session, attendees are given the chance to preview some of the research and development work going on behind the scenes with brief overviews or “sneaks.” This year, Sneaks focused on the transformative […]

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Highlight of Adobe Summit Day 2: DAM 2.0

In day 2 of Adobe Summit, I saw some great innovations and new features in the AEM Assets platform which together solve the most difficult challenges of Digital Asset Management.   Bringing AI to DAM   Today’s general session highlighted a new capability which I believe is as much of a revelationary step forward in […]

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Using Adobe to Create Fluid Experiences for Mobile Journeys

One the key struggles that most business are struggling with is the creating an experience that is consistent across all channels. In this 2018 Adobe Summit session Haresh Kumar and Nick Whittenburg from Adobe lay the ground work for how Adobe cloud solutions allow your business to achieve a fluid experience across mobile journeys. As […]

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New Features in Adobe Experience Manager Assets

It is fun to see the new features of a well used product. The team of Elliot Sedegah and Joshua Ramirez did the classic “dog & pony” show featuring what is new in the Adobe Experience Manager Assets. In this 2018 Adobe Summit session, the Adobe product team highlighted the 10 feature areas that ensure […]

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Highlight of Adobe Summit Day 1: Attribution IQ

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

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Identify and Convert High-Value Customers Using Adobe Experience Cloud

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

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