Posts Tagged ‘customer experience’

Customer expectations are not just rising; they are skyrocketing. By 2026, the brands that create real customer loyalty won’t be the ones that send clever emails or spruce up their loyalty programs. They’ll be the ones who can almost read their customers’ minds, anticipating needs before customers have to ask. I think of it like […]

In today’s marketing landscape, speed and precision aren’t luxuries—they’re expectations. Real-time engagement has become the baseline, and marketers need tools that can respond the moment a customer acts. Having worked across a range of marketing automation platforms, I’ve seen how each handles this challenge differently. What stands out in Dynamics 365 Customer Insights – Journeys […]

I think about the early ATMs now and then. No one knew the “right” way to use them. I imagine a customer in the 1970s standing there, card in hand, squinting at this unfamiliar machine and hoping it would give something back; trying to decide if it really dispensed cash…or just ate cards for sport. […]

In my previous post, Simplifying Redirect Management in Sitecore XM Cloud with Next.js and Vercel Edge Config,  I explored how Vercel Edge Config can completely transform how we manage redirects in Sitecore XM Cloud. Traditionally, redirects have lived inside Sitecore – often stored as content items or within custom redirect modules – which works well […]

We’re pleased that Perficient has been honored with a second award for our transformative work with a budget-friendly international airline. The Silver W3 Award in the Mobile Apps & Sites – Travel & Tourism category from the Academy of Interactive and Visual Arts (AIVA) celebrates our commitment to delivering exceptional digital experiences that drive real-world impact. […]

In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond.   Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]

As a global AI-first consultancy, we’re driving meaningful results through AI-powered innovation and digital transformation, creating lasting impact for businesses and their customers. Our thought leaders actively engage with top global analyst firms, including Forrester, IDC, and more. These partnerships not only validate our capabilities but also amplify the impact we deliver to our clients […]

At Perficient, our Sales team is at the forefront of shaping the future of AI-first transformation for some of the world’s most innovative enterprises and admired brands. Our sales professionals serve as trusted advisors, strategic partners, and essential contributors to creating bold solutions that define who we are as a global digital consultancy.  We offer […]

The world of digital experiences is evolving more quickly than ever before, and let’s be honest, artificial intelligence (AI) is more than just a trendy term these days. It’s becoming a business necessity. AI is no longer a “nice to have” for companies that use Sitecore as their Digital Experience Platform (DXP). It’s turning into […]

Let’s be honest, code reviews can be tedious. You open a pull request, scroll through hundreds of lines, spot a couple of obvious issues, and approve. Then, two weeks later, a bug shows up in production… and it’s traced back to a line you skimmed over. Sound familiar? That’s exactly why I decided to try […]

Meet Sean Brundle, Lead Technical Consultant, Sitecore  Sean’s dedication to excellence and passion for continuous growth have defined his 10-year journey at Perficient, culminating in his recent promotion to Lead Technical Consultant. As a remarkable people leader, his commitment to professional development and mentoring his team across diverse technologies exemplifies Perficient’s promise to challenge, champion, […]

Customer experience (CX) continues to be a defining factor in business success. In a digital-first world, even a single poor interaction can drive customers to competitors, contributing to an estimated $1.6 trillion in annual losses in the U.S. alone. On the other hand, exceptional omnichannel experiences build trust, deepen loyalty, and turn customers into lifelong […]