Posts Tagged ‘Web Content Management’

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

A lot has been made recently of the new Sitecore Experience Accelerator (SXA, or sometimes just XA).  Sitecore has released some details around it (you can find an overview here and more details here), and with the release of 8.2 at the end of last month, more and more people are starting to get their […]

Marketers are now in the business of selling experiences – not products – and the numbers that support this statement do not lie. According to a survey of more than 7,000 marketers worldwide, two of the top three digital priorities for 2016 include targeting/personalization and content optimization. Creating and delivering an exceptional customer experience is […]

Tomorrow, 3/30, there is a webinar that promises to educate you on the 42 most important features of Drupal 8 in 42 minutes. If correct, this is a very efficient way to get the highlights from a major release. I appreciate that type of velocity. For those of you not familiar with Acquia, it is a commercial […]

Make no mistake—this week’s announcement of an Adobe/Demandware partnership is a pretty big deal for online retailers. In the words of Demandware VP Tom Griffin: By integrating best-in-class rich content authoring and creation with best-in-class enterprise commerce, we can provide a single, unified solution for all consumer touchpoints. At the same time, retailers can optimize […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

Living in Chicago means that winter isn’t a surprise; it may come later than expected (this year) or arrive with such fury that it shuts down the city (many years) but it arrives. Although it hasn’t been as consistent as winter, preparing for IBM Connect is something that has been occurring for several decades and […]

Today through Friday, I have the opportunity to attend the IBM Leadership Alliance in Boston. The Leadership Alliance will be focused on Mobile, Social, Analytics, Content and Forms as well as Cloud. I am excited to see what IBM is going with products such as Verse, Connections, WebSphere Portal, WebSphere Content Manager and Forms Experience Builder. […]

According to Gartner, companies that prioritize customer experience generate 60% higher profits than competitors. And more than ever before, web content management is viewed as mission-critical across an organization – whether your focus is on IT application, digital experience, marketing or merchandising. As we work with many of our customers on their digital transformation journey, […]

When we talk about Omni-Channel Marketing, we want to integrate marketing automation tools – campaign management, segmentation, etc – with Digital Experience platforms.  IBM has a complete suite of tools in marketing automation, content analytics and digital experience.  In this session at the IBM Digital Experience Conference, Connie Triassi, Angela Caruso and Bryan Daniel talked […]

This year during the Digital Experience Conference the integration scenarios of Commerce Server has been a hot topic. When integrating with Commerce there are 3 suggested scenarios. Some advantages of utilizing Digital Experience for the Commerce server include: Single environment to author all content for either Portal or Commerce sites. Includes both e-spots and full pages […]