Posts Tagged ‘user experience’

Consumers know what they want, and they want it now. We live in a wonderful world where you can have a made-to-order sandwich delivered in just 15 minutes. With customer expectations set high, it’s unlikely that they will stay on a site if they can’t find what they are looking for in under 15 seconds. […]

First off, what is a voice user interface? A voice user interface, or VUI, is an interface where the user interacts by speaking. An automated phone system is a familiar voice interface, but very poorly designed. Most automated phone systems tend to lack context and are designed for the way we write, not the way […]

When it comes to music, most of us have an idea about low and high fidelity. Low fidelity is the radio in your grandfather’s station wagon. You get the idea of the sound, and in the ‘70s, that’s about all you had to work with. High fidelity is the car next to you at the […]

UX Research is not 9-to-5. It controls you and never leaves you alone. No matter what I am doing or where I am, I analyze stuff. From learning a new app on my phone to walking into a store, I am aware of my experience as a user. The user experience (UX) mantra, “We are […]

“We want to personalize the user experience.” – said every digital marketer this year, last year and several years prior. For good reason too – personalization can lead to better content, increased conversion, and lifetime customers. So, I am here to say to you, “well done!” You are ready to stay relevant in a world […]

Before I’m labeled as a “visual design hater,” you should know that I was a visual designer for five years and a creative director for 10 years. I left the creative side of the house for two reasons. I felt a lot of people were better designers than I was and I became obsessed with […]

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]