Posts Tagged ‘social’

COVID-19 – though it made us all worried and upset, lost our loved ones from our lives, it has awakened most of us and brought us all one step closer to our family. We understood that being with our family together gives us immense strength to go through such a dangerous phase.   Though the […]

It’s no secret that People are what make a company great. At Perficient, we list “People” as one of our most important values. We even just unveiled our new Perficient People Promise! At Perficient, we cultivate a culture that both challenges and champions our great people, and our Southern California office is no different. Perficient Named […]

If you’ve ever asked yourself, “Who am I?”, well, fear not – there’s a test for that. Or more accurately, at least 2,500 of them.  Many of us have taken a personality assessment at some point, perhaps the Myers-Briggs Indicator or a novelty Buzzfeed quiz. Although the alphabet soup of personality tests may have you […]

The business of sustainability remains an important aspect of pharmaceutical and medical device companies for a number of reasons. A recent report from the Boston Consulting Group found that pharmaceutical companies that have more ethical operations are more profitable and valued than their competitors. In fact, to reduce the risks associated with environmental, social, and […]

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

Video has taken over social media. Your feeds that used to be filled first by words and then by photos have been increasingly bombarded with videos. As social media companies do their best to meet demand, one of the cool kids on the block, Facebook Live, leaves marketers a little stumped. Going live at a […]

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

More than two-thirds of all online users are active on social media, according to a Smart Insights report. The popularity of social gives companies the opportunity to connect with customers in a more personal and meaningful way – more so than ever before. And as the capabilities of social media grow, it’s opening doors for retailers to […]

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]