Posts Tagged ‘Personalization’

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

This is the first post in a four-part series sharing real stories of success in marketing automation.  Nurturing your prospects with personalized emails can be a fast way to boost engagement and convert buyers. If your marketing automation platform is listening and capturing buyer engagement, then delivering an enticing offer when the buyer needs it […]

Are you using Sitecore and getting lost in the P’s of personalization? Let’s explore the ins and outs of Sitecore profiling for personalization!

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]

Thinking about putting together a personalization plan? Make sure to read this first!

Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.

Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.