It is fun to see the new features of a well used product. The team of Elliot Sedegah and Joshua Ramirez did the classic “dog & pony” show featuring what is new in the Adobe Experience Manager Assets. In this 2018 Adobe Summit session, the Adobe product team highlighted the 10 feature areas that ensure […]
Posts Tagged ‘Perficient Digital’
Identify and Convert High-Value Customers Using Adobe Experience Cloud
Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]
Non-AEM relative links in RTE and Path Browser in Touch UI
In AEM 6.0, 6.1 & 6.2 the Touch UI RTE link plugin and path browser adds a content keyword automatically. This begins as soon as the author starts typing/. It can be difficult for authors to enter non-AEM relative links in the content, and some environments require both AEMand non-AEM links in the same domain. A […]
How Data is the Heart of Adobe Experience Cloud
How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]
Data Science in the Adobe Cloud Platform
Dave Bilbrough spoke to partners at the 2018 Adobe Summit about how Adobe has been transforming experience through the use of enterprise big data within the Adobe cloud platform. As machine learning and artificial intelligence continue to evolve and shape customer experience, leveraging Adobe Cloud Platform to author, import or use pre-built intelligent services based […]
Off We Go… It’s Time for Adobe Summit 2018
The past year has flown by. How can it be that 365+ days have come and gone since we last packed up our bags and headed to Las Vegas for one of our most anticipated weeks of the year – Adobe Summit. It’s chockful of digital marketing news, best practices, hands-on learning, and of course, a […]
Light Up Customer Experiences with Adobe + Microsoft
Every once in a while something happens that is so exciting you still feel the buzz long after the dust settles. When we heard the announcement that Adobe and Microsoft would be partnering we were excited. Why were we excited? Well, because we are a full-service digital agency, coupled with Adobe and Microsoft cloud technical experts, […]
#AdobeChat Recap: Modern Authenticity
True authenticity is hard to find in today’s society. Reality tv, fake news (what would we do without Snopes.com?), and Photoshopped advertisements are everywhere. This lack of authenticity often causes people to be skeptical of almost everything they hear and read. Consumers are especially cautious when determining if a brand is genuine in its messaging. In this week’s […]
Marketing and IT: A Team Effort in Cybersecurity
No matter how hard we try, it’s nearly impossible to keep our inbox free from junk mail and phishing threats. This is an annoyance for us, but for organizations, security threats pose a serious risk. The looming threats facing businesses push them to constantly seek new technology in hopes of solving these issues. As technology improves, other organizational […]
Make Data Your Brand’s Biggest Asset
We’re constantly looking for new ways to improve in all aspects of our life, fine-tuning as we go. For businesses, this continuous improvement is critical to long-term success. And to make smart decisions, companies must make data the foundation for all digital efforts. In order to survive in today’s fast-paced market, we’ve got to be […]
Run: The Final Step in Re-Platforming to Adobe Experience Manager
If you’ve ever been involved in re-platforming, you know it’s a big undertaking. As organizations look to migrate to a new content management platform, like the latest version of Adobe Experience Manager, they invest time and resources in careful planning, defining strategy, and implementing. No doubt, it’s a huge endeavor for most. But there’s a light at […]
#AdobeChat Recap: Taking CX to the Next Level
In today’s world, it seems almost unimaginable to unplug from technology. Most of us rely on our phones and devices to wake us up, provide news updates, communicate with friends or colleges, binge watch the most recent season of our favorite show, and even shop for groceries. During last week’s #AdobeChat, we discussed customer experience […]