Posts Tagged ‘Mobile’

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

A few months ago Adobe, one of our Enterprise Partners, approached our team at Perficient Digital with a special assignment. The mission, if we chose to accept it, was to create a proof of concept (POC) that highlighted the capabilities of Adobe Experience Manager Mobile for an industry vertical. “Perficient has strong experience in the […]

Lloyds Banking Group, a company with 30 million customers under several brands, including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and to better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate […]

It’s no secret that customer satisfaction scores go up when customers consistently get what they want. When they have unanswered questions about your products and services, they’re not likely to become your biggest cheerleaders. And, chances are that if your prospects find themselves with questions that can’t be answered, they’re not going to convert. We […]

A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]

In August of last year, I wrote a blog piece that discusses the possibility of GlaxoSmithKline (GSK) being one of the first pharmaceutical companies to use Apple’s ResearchKit. It appears that possibility has become reality. According to Bloomberg, the global pharma company will be leveraging a mobile app they created on ResearchKit to obtain information […]

There are many ways to bank. You can call your financial institution on the phone, go to the nearest brick-and-mortar branch, or hop online. While these are the most traditional ways of banking, there’s another option that’s quickly growing in popularity: mobile apps. As we mention in one of our guides, mobile banking raked in […]

Studies show that the average American only visits the doctor 4 times a year. This limited frequency makes it critical for healthcare providers to engage with patients outside the traditional medical setting. Finding a better way to connect with reluctant patients is a challenge faced by many healthcare professionals. The key to tackling this challenge […]

In September, leaders from Pfizer, Otsuka, Quintiles, Roche and Eli Lilly & Co. to name a few, will be convening at the ‘Mobile in Clinical Trials’ event in Boston to discuss the uses and barriers to mobile technology in clinical trials. Mobile and web-based technology platforms are on the rise for clinical trials and post-approval […]

My colleague, Elizabeth Dias, recently pointed me to a white paper from Akamai, the global leader in content delivery network (CDN) services, which discussed eight considerations for enabling digital transformation in financial services. For those not familiar with digital transformation, the trend revolves around using newer technology to improve the overall customer experience. It’s about […]

Healthcare organizations, both providers and health plans, continue to feel the pressure to expand access to care, improve quality, and reduce costs. Increasingly empowered patients and members are intensifying this pressure through demands for price transparency, mobile access, and personalized experiences. To meet these demands, it is critical for healthcare organizations to shift their focus […]

David Meyer, VP and CIO of Graybar, sat down with Perficient’s Managing Principal for Strategic Advisors, Mike Porter, to discuss customer centric IT trends inspired from Forrester’s 2016 predictions, “With digital now reaching deeper into the domain of business operations and products, 2016 will be the tipping point where a new breed of Customer-Obsessed CIO […]