In September, leaders from Pfizer, Otsuka, Quintiles, Roche and Eli Lilly & Co. to name a few, will be convening at the ‘Mobile in Clinical Trials’ event in Boston to discuss the uses and barriers to mobile technology in clinical trials.
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
Mobile and web-based technology platforms are on the rise for clinical trials and post-approval programs, with mobile increasingly viewed as a key enabler and accelerator for new strategies, treatments and devices. Broader adoption of mobile technology is expected as clinical trial enablement for recruitment, improved patient-healthcare provider communication, patient experience, electronic data capture, and support for the completion of clinical trial assessments and online patient surveys begins to go mainstream.
Using a tablet, smart phone or other wireless device, patients are now able to stay engaged with their clinical trial partners for wellness, training and education activities, diagnostic and treatment support, or remote monitoring. Leaders in the life science industry, academia, as well as payers and providers alike, are turning to mobile platforms as an efficient and effective way to engage patients, members and customers across the healthcare spectrum as part of daily living, overcoming the technical, regulatory, scientific and cultural barriers to truly capitalize on mobile capability.
At Perficient, we are seeing mobile innovation across our Health Sciences client portfolio, with clients addressing a range of issues. For example:
- The pharmaceutical industry and contract research organizations are engaging with patients more directly using mobile technology, leading to the promise of faster study execution and reduced cost
- Investigative site staff are using mobile applications for remote data collection, with the resultant benefit to patients in terms of a reduced site visits during trial participation
- Healthcare providers are using mobile to deliver telehealth and telemedicine in a variety of ways, one such example is a use case to address post-hospital discharge to remind patients about their follow up appointments, medication, exercise and dietary requirements both to improve outcomes and lower the risk of readmissions
- Several leading health plans have already applied mobile strategies to promote wellness, improve medication adherence, member retention, symptom-to-provider pathways and much more
My colleague, Melody Smith Jones, Perficient’s leading Health Sciences advisor on Connected Health – Digital and Mobile Strategy is conducting a series of Innovation Workshops to select clients across the country to help shape thinking and strategy in the mobile and digital domains and further translate strategies to actionable results. I encourage you to download her latest guide, The Definitive Guide to Connected Health 2016, read her blog posts and engage with our Health Sciences – Strategic Advisory Services team to discuss how your organization can better position itself for Digital and Mobile success. If you would like to learn more about our Innovation Workshops enter your information below.