Posts Tagged ‘healthcare’

My previous blog installment described the opportunities with better analytics and patient experience. This blog will highlight artificial intelligence (AI), and all the opportunities it brings to the industry. Despite the myriad of trend articles claiming a seismic change in healthcare as a result of AI applications, the reality of the impact we see is […]

My last blog in this series outlined virtual consults and the major role they play today in the patient experience. Today, I focus on the opportunities with better analytics and patient experience. The emerging Salesforce/Cerner relationship is one of many indicators of a new paradigm in the culture of—as much as of the mechanics of—interoperability. […]

Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category. Based in Livonia, Mich., Trinity Health is […]

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]

The continuous innovation of technology is changing the way companies operate across different sectors. In particular, big data and artificial intelligence (AI) are expected to have the most significant impact. In this post, we’ll discuss how big data and AI can be used to support clinical trials in a variety of ways. How does big […]

Previously, I highlighted the importance of patient personalization. My next blog in this series outlines virtual consults and the major role they play today in the patient experience. For years, projecting the market for virtual health was an exercise in futility. But virtual consults have finally become a relatively normalized component of healthcare delivery, albeit […]

Healthcare providers often have a comprehensive calendar of events they host and sponsor to support patients, the local community and medical professionals. However, raising awareness of these events and having a consistent digital experience that aligns with the rest of the digital footprint can be challenging to achieve. Many event tools offer limited customizations that […]

As artificial intelligence (AI) emerges in healthcare around the world, more studies and reports are being produced around the (well-deserved) hype. A recent study by Nature considers the outlook of AI-based diagnostic platforms from a physician perspective. Results from the study indicate positive views on the use of AI in healthcare. Physicians worldwide have generally […]

There are numerous obstacles in making healthcare data useful for downstream analysis for decision making. There may be no bigger challenge than taking data that has been captured from disparate healthcare EMR systems and cleansing and normalizing them into something uniform for consumption. This is a result of the way that data is captured in […]

Implementation of keen healthcare marketing strategies require the right tools. Healthcare organizations face mounting competition for patient loyalty, must continuously find ways to set themselves apart while enhancing engagement and delivering impactful outreach programs. Further complicating matters, consumers today expect you to know them and offer personalized communications and to deliver the right message, in […]

In my last post, we discussed the challenges healthcare provider’s face. This post highlights the importance of patient personalization. Achieving lofty patient experience goals remains an elusive goal for many healthcare organizations. In the portal domain, for example, 63% of patients in a recent Health Affairs study reported they had not used a patient portal […]

Yesterday, I was fortunate to have been able to present with Pfizer at Oracle Health Sciences Connect 2019 on Perficient’s implementation of Oracle’s Siebel Clinical Trial Management Systems (CTMS) in the Oracle Cloud for the company. On stage at @OracleHealthSci Connect with @pfizer, discussing our implementation of #Siebel CTMS in the #Oracle #Cloud for the […]