Posts Tagged ‘Google’

Take Control of Your Morning There’s no better way to get into the Salesforce-frame-of-mind on a Monday morning than a little pre-work headspace with your favorite tech podcasters. Our team sure does. Tim Murphy wrote about his podcast takeaways and after David Schild recommended the Salesforce Admins podcast to me, I was hooked. (Don’t worry, links below.) […]

I had the privilege to speak on Forensic SEO Audits with Alan Bleiweiss at Pubcon Florida in April. Besides Alan’s and my session, there were three other outstanding SEO presentations that I was fortunate enough to attend. Check out the key takeaways and recaps on SEO Auditing, Google’s Mobile-First Indexing, Local SEO, and Entity Optimization […]

In recent years, Google’s been highly invested in educating advertisers on various attribution models, and making data sets readily available and easy to analyze. The old way of relying on last-click attribution was often problematic and limited. It essentially ignores early touch points that sow seeds for future conversion harvests, making it tough for marketers to optimize […]

Is your business hungry to go beyond last touch in their channel attribution modeling, including a side of cross-device attribution while integrating with both AdWords and DoubleClick Search? We all know dessert, or the last touchpoint (conversion), is the best part of a meal, but it’s very important that we recognize and appreciate the appetizer […]

When Google announced the end of the Google Search Appliance (GSA), the other major players in the space rapidly put together their messaging on why their product was the perfect replacement for the GSA. They espoused their cognitive search, machine learning, 360-degree view UIs, etc. The competitive landscape has focused on the large enterprise search […]

Last month I wrote a blog, “7 Tips to Prep for a GSA Sunset”. I had several people reach out and suggest the need for a follow-up article covering areas of focus during an enterprise search migration. After giving it some thought, I came up with a list of less obvious considerations that can make […]

Daniela Rus also believes that the cars of the future will be able to do a lot more than just self-drive; they’ll be able to understand how you’re feeling by listening to your voice, or route you to the nearest store when you run out of milk. Peggy Johnson, executive vice president of business development […]

When we think of driverless (or autonomous) cars, we often picture a futuristic time in which someone is relaxing in the passenger seat while the vehicle safely navigates its way to the desired destination. Believe it or not, certain aspects of that kind of technology already exist. Toyota Safety Sense, Active Cruise Control from BMW, […]

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]

After much back and forth, it seems like the end-of-life for the Google Search Appliance (GSA) will be the end of 2018. Most GSA users have adopted a “plug, play and walk-away” approach for far too long. The GSA will not continue functioning as an unsupported appliance. It will turn off like a light switch […]

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

The Google Closure Compiler was added to AEM in version 6.2 as a new script compiler bundle. This means that AEM can now use the Closure Compiler to code-check and minify JavaScript instead of using the YUI Compressor, which is buggy and was last released on 07/03/2013 (at the time of this post). To check […]