In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer. According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers. Of course it is. And why wouldn’t it? Most everyone these days […]
Posts Tagged ‘Facebook’
5 Powerful Ways To Leverage Social Media In Financial Services
Heavily regulated industries, such as financial services, are often slow to adopt new technology. That’s why it’s no surprise that social media is a scary place to play for financial institutions. But, as with most things in business, if you don’t play, you can’t win.
The Facebook Dislike Button Has Arrived (Sort Of)
If you have been on Facebook this morning, you may have noticed a small change, but one that has been requested for years. The dislike button has arrived! Over the years, the dislike button has been one of the most requested features. There have been rumors for quite some time, but this morning, Facebook quietly […]
The Romance of Cinderella – Updated for the Digital Age
Once upon a time there was a kind smart girl named Cinderella. All of the animals loved her, especially two mice named Gus and Jaq Mac and PC. They’d do anything for the girl they called Cinderelly. Cinderella lived with her stepmother and two stepsisters, Anastatsia and Drizella. They were very mean to Cinderella, making her work all day […]
Zuckerberg and Chan’s Letter To Daughter Focuses On Life Sciences
In case you missed the headlines, Mark Zuckerberg and Priscilla Chan got the best Thanksgiving gift ever last year – their daughter. Her name is Max. The proud parents wrote a breathtaking letter to her, sharing images of the world she lives in today and what they hope Max grows up to see. Just […]
Platform ambassador: The new title in media management
Take a guess: How many virtual communities exist online, right now? The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members. But if […]
A Multichannel, Multilingual Approach To Pharma
According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions.
A Facebook Post Gets Pfizer To Discuss Prescription Drug Abuse
If you visit the Gloucester Police Department’s Facebook page, you’ll notice their posts from September 16th and 18th received thousands of likes, shares, and comments. That’s for good reason. On September 16th, the department called out five pharma CEOs with the highest salaries and urged readers to contact them and ask what they’re doing […]
Business dictates the best, worst times for social media
Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]
Social Media as a News Outlet: Reported.ly
If Will McAvoy taught us anything during those three powerful seasons of The Newsroom, it’s that verified facts and details outweigh the race to be first in breaking a story. Social Media is seen as the enemy throughout the series, and they make a good argument as to why my profession can destroy the truth, […]
Why Do Contextual Ads Fail?
I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go: […]
Facebook Post Types: Picking a Winner Isn’t Easy
It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content. For most […]