Posts Tagged ‘digital transformation’

Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]

Earlier this summer we looked at how retail organizations were leveraging vast quantities of customer data and advanced analytics to personalize customer experiences, meeting the increasing demands of the marketplace, and ultimately preventing churn. The story of an ever-expanding landscape of customer data is well known, but extracting value from that data continues to be […]

Not too long ago I was clearly targeted in an email campaign and banner ads as a 40-something, suburban mom with kids that was preparing for “back-to-school.” I was offered some pretty good deals on sneakers, backpacks and organizational products for my home. Unfortunately, this retailer couldn’t have been more wrong. I am 40-something, single, […]

“Gone are the days of the corporate brand being controlled by the C-suite or marketing ivory tower. Today your brand is what your audience says it is.” – Mark Sunday, CIO, Oracle It’s been nearly two decades since Cuba Gooding Jr. convinced Tom Cruise to scream “Show Me the Money” in Jerry Maguire. That exact […]

Digital is reshaping industries and healthcare is not immune to digital transformation. The rise of consumerism has created an environment where patients expect to be involved in their treatment and treatment options throughout their entire journey. The most efficient and cost-effective way to connect with patients is through digital technology. Healthcare consumers are becoming advocates […]

I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]

A data governance plan begins with the acknowledgement that your organization needs a strategy to own and be responsible for data in order to make better decisions internally and externally. Without this in place, data can be misunderstood and misused, or worse, not used at all. As an Elite Informatica Partner, Perficient and Informatica work […]

I just read Changing change management shared by David Stallsmith. No doubt digital (interactive media) and the software powering it can be incredibly useful for delivering and managing change within organizations. The descriptive and prescriptive digital examples discussed in the article seem to verify that digital is both positive and transformative when done right. And […]

Oracle’s Health Sciences Global Business Unit has chosen Perficient, a Platinum-level Oracle partner, as the winner of its 2015 Partner Excellence Award. This honor recognizes partners who deliver innovative uses for Oracle technology and deploy successful, groundbreaking solutions using best practices for the life sciences and healthcare industries. Perficient has driven digital transformation initiatives for […]

“Ultimately, when you do the right thing for the customer, everything falls into place.” Wise words for any enterprise, but particularly for those now considering digital transformation. And the speaker should know. Shantanu Narayen, president and chief executive officer of Adobe Systems, Inc., one of Perficient’s Strategic Partners, led his company through one of the […]

Digital Transformation is more than a catchphrase – we believe it’s a business imperative and the key to business success. Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”  Success in […]

It is no secret that Big Data is involved daily with social engagement, advertising, mobile applications, and business intelligence in today’s enterprise. As much data that an enterprise would like to receive from customers, even more data needs to be ingested from the cloud, commerce sites, transactions, social feeds, geo-locations and on. In between the […]