In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of […]
Posts Tagged ‘digital marketing’
A World Without Advertising Cookies- Disruption to Personalization Part 1
As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]
Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation
Inflation isn’t just affecting the cost of consumer goods. Since April of 2022, cost per clicks (CPCs) have been dramatically rising. According to Statistista, the average cost-per-click worldwide has risen 17 percent, from $0.52 in 2021 to $0.62 in 2022. A variety of marketplace and platform factors are contributing to CPC Inflation. These factors range […]
Accessible Rich Internet Applications: Building Accessible Websites with Native HTML Part 2 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an accessible website. […]
What If Generative AI Becomes Better Than Humans at Content Marketing?
Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]
Great Expectations – Customer Experience Trends to Ensure Success in 2023
Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]
Commerce Solutions: Use Cases in the Medical Device Industry
For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.
Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]
Journey Science – The Next Frontier in Data-Driven Customer Experiences
General Webinar Transcript Welcome, everyone, and thank you so much for joining us today. I’m Sarah Dwiggins, I’m a Marketing Manager for Perficient and I’m excited to be moderating today’s webinar. Journey Science, the Next Frontier in Data Driven Customer Experience. Let me give you a quick overview of Perficient. Perficient is a Global Digital […]
Empowering Your Financial Advisors With Salesforce
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]
Useful SEO Basics for Web Developers – What Should You Know?
Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]
Bridging the gap between data and human-centered design
With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]