The pandemic has changed the way we think about our time and how we use it. We have become more selective in our commitments and are more likely to attend events that offer a clear benefit or return on investment. In this blog post, we will explore how attitudes towards time and event attendance have […]
Posts Tagged ‘digital marketing’
Are You Getting the Most Out of Your Salesforce Marketing Cloud Investment?
Your brand now has Salesforce Marketing Cloud (SFMC) – congratulations! SFMC is a leader in the email marketing industry and extremely powerful for marketing communications. To ensure your brand is maximizing all capabilities is a full-time job, and leveraging the following can help. Maximize the available data This includes integrating your CRM data and utilizing […]
10 Things to Consider When Starting With Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Perficient has delivered […]
Navigating Digital Accessibility: The Power of Landmarks and Correct Markup
In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of […]
A World Without Advertising Cookies- Disruption to Personalization Part 1
As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our […]
Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation
Inflation isn’t just affecting the cost of consumer goods. Since April of 2022, cost per clicks (CPCs) have been dramatically rising. According to Statistista, the average cost-per-click worldwide has risen 17 percent, from $0.52 in 2021 to $0.62 in 2022. A variety of marketplace and platform factors are contributing to CPC Inflation. These factors range […]
Accessible Rich Internet Applications: Building Accessible Websites with Native HTML Part 2 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an accessible website. […]
What If Generative AI Becomes Better Than Humans at Content Marketing?
Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]
Great Expectations – Customer Experience Trends to Ensure Success in 2023
Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]
Commerce Solutions: Use Cases in the Medical Device Industry
For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.
Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]
Journey Science – The Next Frontier in Data-Driven Customer Experiences
General Webinar Transcript Welcome, everyone, and thank you so much for joining us today. I’m Sarah Dwiggins, I’m a Marketing Manager for Perficient and I’m excited to be moderating today’s webinar. Journey Science, the Next Frontier in Data Driven Customer Experience. Let me give you a quick overview of Perficient. Perficient is a Global Digital […]