Posts Tagged ‘Digital Experience’

Things to Keep in Mind When Designing Your Community WHAT IS BRANDING? Branding is much more than a clever logo, attractive colors and rounded corners.  It’s about building value in your company, building trust through quality and consistency, and ultimately retaining and gaining customers and partners. So what is branding you ask? Well, it’s everything. […]

  I’ve been taking omeprazole for at least 10 years. Every day. Sometimes more than one day…but only by accident. I didn’t like the fact that I couldn’t remember whether I took a pill in the morning, which would sometimes lead me to take an additional pill that may have not been necessary. That’s why […]

  Theranos. You might have heard of them because the founder and CEO is the world’s youngest self-made female billionaire. Or you might have heard of them because of what they’ve created. The company has developed a revolutionary blood test that doesn’t require big needles, a lot of blood, or even a doctor’s order. Just […]

Digital transformation isn’t just driving the way we run our businesses, but also influencing how we handle milestones in our lives. When J.J. Watt signed an NFL contract worth $100 million, he wasn’t sure what to do next. So he googled the phrase “What do rich people buy?” Unimpressed with the search results, his first […]

We’ve reached a tipping point for digital transformation as organizations face new demands to innovate, differentiate and grow at a rapid pace. Businesses today are rethinking how they define customer value propositions and create new operating models with new digital technologies to support these two correlated activities. The challenge now is how fast and how far can businesses push […]

Phani Kanakala of Florida Blue and Charles Mahoney of Perficient presented a member portal case study at the 2015 IBM Digital Experience Conference.  Florida has continually evolved their digital experience since releasing their first member portal on the IBM Digital Experience platform in 2008.  Florida Blue is the largest health insurance provider in Florida with […]

The IBM Digital Experience Conference is full of beneficial technical information.  The IBM WebSphere Portal Performance Team Lead, Hunter Presnall presented on Caching Techniques.  These are some of the high points from the presentation. With every version of WebSphere Portal performance is always an important item.  Caching is a very important part for helping any […]

In my latest post over at CMSWire, I’ve outlined a (very plausible) scenario whereby the groundswell of user preference for mobile form factors could– and perhaps, should– spell doom for the concept of the enterprise intranet.  This is “digital transformation” writ large for employee productivity. Sound a bit loony, coming from someone who loves to […]

When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.   In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to […]

Digital technology is an active disruptor for marketers today and it’s leading to a great customer experience transformation. This rapid change is due in part to today’s customers having more choices, are better informed and are more empowered than ever before. As noted in our recently published guide on customer experience transformation, the rising trends […]

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe […]

It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”.   During the session I was reflecting on all […]