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Salesforce + Cloud Integration = Maximize CRM Investments

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We’ve reached a tipping point for digital transformation as organizations face new demands to innovate, differentiate and grow at a rapid pace. Businesses today are rethinking how they define customer value propositions and create new operating models with new digital technologies to support these two correlated activities. The challenge now is how fast and how far can businesses push the digital boundaries? Companies are turning to cloud integration to not only accelerate digital transformation but to unlock new opportunities with CRM.

“CRM will be at the heart of digital initiatives in coming years. This is one technology area that will definitely get funding as digital business is crucial to remaining competitive,” said Joanne Correia, research vice president at Gartner.

How Connectivity Can Power Your Organization

We’ve moved beyond just gaining actionable insights about our customers to putting that information in context to market, sell and serve. CRM tools and cloud platforms, like Salesforce, unlock new doors for infusing customer intelligence across a company’s operations. Connecting your back office systems with Salesforce also helps to optimize business processes across applications. But to extend the value of your Salesforce investment, tapping into new sources of information contained in data silos and on-premise systems requires effective cloud integration. In other words, cloud integrations must be highly configurable, flexible and scalable for the business.

How Can You Speed Time to Value of Cloud Integration?

Join us on July 22nd for a hands-on webinar exploring the value of cloud integration, real world use cases, and successful approaches for integrating Salesforce with your cloud and on-premise business applications using Websphere Cast Iron in days, not months.

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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