Over the last year or so, I’ve explored this idea of anthropomorphism in branding on a few different occasions via some article in CMSWire (Apple Vision Pro and The Adobe Summit Recap). If you’re not familiar with this idea, let me break it down for you. Anthropomorphism is the idea of assigning human-like characteristics to […]
Posts Tagged ‘digital commerce’
Perficient Included in 13 Analyst Reports in The First Half of 2023
As a global digital consultancy with thousands of skilled strategists and technologies across the world, we’re making a difference by transforming how the world’s biggest brands connect with customers and grow their business. We bring experience and expertise, speed and agility, and a healthy dose of pragmatism to drive businesses forward. Collaboration is one of […]
24 Analyst Reports That Recognize Perficient – A 2022 AR Roundup
Perficient continuously grows but we consistently prioritize collaborating with one another to deliver the best results. As we grow, so do our organization’s overall capabilities. Together, Perficient’s thought leaders told our end-to-end story of how we enable game-changing solutions to drive adoption every step of the way, and gained recognition from industry analysts at Forrester, […]
Jaron Bullock Instills Confidence in Clients Through Collaboration and Innovation
Perficient and our colleagues are driven to deliver value to the world’s largest enterprises and biggest brands through bright minds and deep expertise. Individually and collectively, we achieve this through collaboration and innovation, among our other core values. This shows the dedication our teams have for simplifying complexities to deliver unified, exceptional customer experiences across […]
Join us at Digital Commerce 360’s EnvisionB2B 2022
We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]
A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce
The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. With the rise in vaccination rates and a hopeful return […]
What a Successful Digital Commerce Transformation Looks Like
In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]
Optimizely: Spire Style Guide Changes with setPreStyleGuideTheme and setPostStyleGuideTheme Methods
In Spire, we have two main methods for changing the style of global elements. We refer to this as the Style Guide, which covers the style of HTML elements such as headings, paragraphs, input tags and so on. For front-end components, we use the Mobius library, which is a configurable and extendable React Styles component. […]
Digital Commerce in 2022 – It’s Not Your Father’s Shopping Cart
Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Why You Should Expect Commerce to Evolve as Customer Experience Expectations Grow
I won’t bore you with the repetitive dialogue around how COVID-19 has changed customer expectations forever, I’ve done enough of that in recent blogs. But what I will tell you is how the last 2 years of the pandemic have expedited the possibilities of what’s possible for the future of commerce, specifically with how customers […]
Perficient Commerce Leaders to Present at Digital Commerce 360: B2B Ecommerce Sales & Expansion
We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]
Perficient Included in Gartner’s Digital Commerce Vendor Guide, 2021
We’re excited to announce our inclusion in Gartner’s Digital Commerce Vendor Guide, 2021 as a Digital Commerce Service Provider. This guide helps application leaders become aware of and understand which ecosystem applications are important to integrate within their digital commerce platforms to drive successful customer experiences. In the 2021 Gartner CIO survey, 83% of respondents […]